The campaign comes shortly after the I Am > I Was artist was released from Immigration and Customs Enforcement (a.k.a. ICE) February 13. It was originally supposed to launch right after Super Bowl, until he was arrested by ICE on February 3.
“While my #1 song was called ‘Bank Account,’ growing up, I knew almost nothing about bank accounts,” 21 Savage says in a press release. “As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money.”
The goal is to get kids to start thinking about how they handle their finances early on and teaches them how to open up a bank account. With the massive amount of student debt Americans have, 21 is also encouraging the art of start saving up for college now, as their “money making mentor.”
Each month he will offer his tips on money management to achieve financial literacy which will be made available online at getschooled.com and through social media. There’s also a digital curriculum with Juma’s financial literacy experts on deck as well as a text line to reach out if there are any questions about the almighty dollar.
Watch 21 Savage‘s PSA for his Bank Account Campaign up top.