Breaking down the benefit of major label artists transitioning away from big-name labels in favor of releasing music independently, Skyzoo and Torae spoke with HipHopDX about the potential to capitalize on name recognition as an independent artist.
“Let a label get you hot for five years, get out your deal,” Torae said in a clip that debuted as a part of today’s DX Daily (October 15). “Those ten million people that bought the album, they don’t care what label you’re on.”
“I tell people all the time, they don’t care what logo is on the iTunes or packaging,” Skyzoo added. “They just, ‘I know who you are, let me get that.’ It’s all about them knowing.”
Providing Talib Kweli as an example of how an artist can sustain major label marketing dollars, Torae admitted, “it’s different…if you’ve been indie all your life.”
“Once the marketing dollars is spent, that’s it,” he said. “You can’t take that back. Talib Kweli ain’t been on a major in years. But between the Warner Bros money and the Rawkus money that was spent to build him to who he is, now you can cash out as an indie artist. If you’ve been indie all your life it’s different ‘cause you never really had $5 million spent on you to break you to everybody, you gotta gradually break yourself in these different places and spend money, whatever whatever. If you were ever on a major and they really broke the bank on it, you could go indie anytime you want.”
Skyzoo offered another example before outlining the potential impact a major label artist might have independently.
“I would recommend every major label artist bust a dope move and go indie,” he said. “Imagine if Drake was indie? Imagine if it was like, ‘Yo, here go my new shit. It’s on iTunes.’ Forget it.”