Jadakiss hopes artists will stop attempting to recreate what’s already been done in an effort to achieve the same level of success.
On a new episode of Carmelo Anthony’s 7PM in Brooklyn show published on Thursday (February 20), Kiss emphasized the importance of originality in what he says has become a diluted game – using Kendrick Lamar‘s recent run as an example.
“It’s all about balance. Some dudes can rap and sing. Some dudes should just rap,” he said. “Some dudes should do some other shit. But rap is for rapping. Start doing a bunch of everything else, it’s getting away from the elements and it’s diminishing the culture. We don’t need to hear 53 more ‘Not Like Us’es.
“Just because that got him five Grammys and Super Bowl, this and that – when you go to create, don’t try to make that. We do have a lot of people that once one thing hits, everybody’s calling the producer [to get a similar beat]. And [it] never works.”
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The convo begins around the 1:05:29 mark below.
In other news, Jadakiss and 50 Cent may soon be teaming up to launch the first brick-and-mortar location for Kiss’ coffee line.
In an Instagram post in December 2, 50 shared the logo for Kiss Café, which the LOX rapper launched in 2022 alongside his father and his oldest son.
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“It’s a go @jadakiss SHREVEPORT is ready let’s get it,” 50 wrote, referencing the Louisiana city he recently made home to his G-Unit Film & TV Studios.
In the comments, Jada seemed to imply things weren’t totally in motion yet, however, as he wrote, “@50cent i’m waiting on YOU.”
For now, Kiss Café coffee and merch is available online and in select locations, but Kiss’ father Bob Phillips has expressed his desire to open up a physical location in the near future.
50 Cent has purchased a ton of land and property in Shreveport as he expands his G-Unit Film & TV brand, so the inclusion of a coffee shop from his peer (and former enemy!) would make perfect sense.
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Over the summer, 50 actually revisited the beef with Kiss while speaking to The Hollywood Reporter.
Asked if he regrets anything over the course of his lengthy and controversial career, the “In Da Club” legend replied: “Look, I think we wasted too much time arguing, me and Fat Joe, me and Cam’ron. There’s other guys like Jada[kiss], we cleared it up easier.
“But we wasted time because it was just the competitive nature. It wasn’t like we crossed paths and had real heat for each other.”
