Helmed by Patrick Moxey, Gang Starr’s former manager, the label’s first track is a collaborative single between Preemo and A$AP Ferg, something the legendary turntablist mentioned on social media Wednesday (November 1).
But as Preemo was discussing the Payday Records endeavor with DX, he also casually mentioned PRhyme 2 with Royce Da 5’9 was, in fact, completed. The highly anticipated album serves as the sequel to the duo’s 2014 debut, PRhyme.
“I’m just helping him [Moxey] get it launched by doing a grip of singles and then he’ll take it from there since he managed me through our entire Gang Starr career,” Preemo told HipHopDX. “We had a great journey together, so I’m happy to rock with him. I’m still doing my Year Round and TTT [To The Top] labels. NYGz is next on Year Round. Well, PRhyme 2 is actually next, but me and Royce [Da 5’9] share PRhyme Records.”
He added, “We just finished it this morning.”
— DJ Premier (@REALDJPREMIER) November 1, 2017
Although there’s no specific release date as of yet, Preemo hopes it will be released at the top of 2018.
Preemo also discussed the new MC Eiht video for “Got That,” which comes from their collaborative album, Which Way Iz West. With Preemo in the role of executive producer and Eiht in charge of enlisting a killer roster to assist on vocals, the 15-track album plays like a ’90s gangsta rap masterpiece.
Following “Heart Cold” featuring Lady of Rage, the latest visual took some clever planning to execute.
“Eiht was in New York to do the Rock Steady Anniversary, so when I saw the rough cut of ‘Heart Cold’ with Lady Of Rage, I found a freezer in the same building where my new studio is located,” Premier tells HipHopDX. “My friend DJ Poe had only a couple hours to bring his camera to shoot it because [director] Jae Synth lives in Sacramento. They let us use the freezer to shoot my parts and Eiht brought the same jacket so that it would match the Los Angeles footage.
“After we were done, Poe had less than an hour to go to work,” he continues. “So, he asked if there’s anything else to shoot before he leaves, so I threw on ‘Got That’ since we could capture me rapping the hook. He gave me what footage he had and I gave it to Jae for editing. The rest is history.”
Eiht adds, “Being able to combine that street element with working with Preemo in an actual studio was the idea. We wanted to show we have the ability to remain raw with the streets and realness of Hip Hop.”
Check out the video above as we await PRhyme 2.