TIDAL has officially released the stream count for Kanye West’s The Life of Pablo.
According to Billboard, The Life of Pablo was streamed more than 250 million times in the first 10 days after its February release. West initially blocked the numbers from being released to Nielsen Music and the project has yet to appear on official album sales charts.
The single “Famous” is now available for streaming on Spotify and Apple Music as well, after West stated that the album would only be available on TIDAL.
As TIDAL celebrates its one-year-anniversary tomorrow (March 30), the service provided statistics about its subscribers.The release of The Life of Pablo reportedly doubled the number of subscriptions to the streaming service, which Billboard says has approximately three million paying subscribers worldwide.
TIDAL boasts 1.35 million people subscribing to its hi-fidelity, lossless audio/video service for $19.99 per month. This accounts for 45 percent of the total versus the regular $9.99 per month plan.
In comparison, Apple Music announced it reached the 10 million subscribers mark in January. Spotify claims 30 million paid subscribers to its platform.
TIDAL is now owned by 20 artists from various genres. Besides Jay Z, who widely serves as the face of the company, Beyonce, West, Rihanna and J. Cole were on hand at the company’s unveiling last year. TIDAL has since welcomed T.I. and Lil Wayne as part-owners.
In its year of existence, TIDAL has had its fair share of hiccups as it has undergone three CEO changes and experienced a leak of Rihanna’s ANTI album. The service been sued by Birdman for the release of Lil Wayne’s Free Weezy Album and by independent musician John Emanuele for not properly compensating artists.
For additional Kanye West coverage, watch the following DX Daily:
Tidal only has 3 million subscribers but the album was streamed 250 million times? somethins not adding up. TIDAL is lying to make them sound bigger than they are
They can have free subscribers that’shaven’t paid yet cause you get month free
Maybe they all got alzheimer…
either that or they streamed on average 11 times a day for 10 days.
Still not buying it. 250 million? I’d be skeptical even if they just said “song streams” aka counting every time any song was streamed on the album. Not sure how much qualifies as an “album stream” but this just isn’t realistic. Drake could barely get half that many on Spotify which has has WAY more subscribers and also lets people stream on the free version.
Tidal is making this up or Kanye is like 3-4x bigger than Drake (he isn’t).
Trying not to look like there taking an L
I would say 90% of TLOP streams were from the people on the free trial. After those 30 days everyone is gonna leave.
Ah, I see. Good look. I’mma launch my album on it’s own website next week, wait till I release those numbers to Nielsen, just wait. I see millions of streams in my future.