As Rolling Loud California gets ready to kick off on Friday (December 10), the festival announced streaming details for the event.
All three days of the festival will be streamed exclusively on Twitch and is hosted by Hakeem Rowe, Tallie Spencer and Jacques Morel. The broadcast features the high production value of Rolling Loud’s previous “Loud Stream” virtual festivals and includes not only a live stream of artists’ performance but also exclusive interviews and behind-the-scenes content. The Twitch chat will also be open for the entire stream, and viewers will be able to vote on which artist performances they want to see in real-time. The live stream begins on Friday from 3 p.m. – 11 p.m. PT at Twitch.Tv/RollingLoud.
The fourth installation of Rolling Loud California is stacked with many of rap’s biggest stars. Headliners include Kid Cudi, who’s making his first-ever Rolling Loud appearance, as well as J. Cole and Future. Other performers include Wiz Khalifa, Playboi Carti, Moneybagg Yo, Polo G, Coi Leray and Jack Harlow.
The festival also announced on December 2 it’s working with The Black Music Action Coalition on a slew of social justice initiatives that include panel discussions and fundraising efforts that will take place throughout all three days of the festival.
“The Artists community has the reach, the influence and the power to force this nation to live up to its promise. Artists have always provided the soundtrack that inspired or provoked change in this world,” said BMAC’s co-founder Prophet in a statement. “As others turn down the volume around the issue of racial and social justice, we salute a company who’s willing to keep the noise rolling LOUD!”
Just as the festival did in New York, Rolling loud is again linking back up with Italian sportswear brand Kappa for a merch collaboration. Reuniting for a Cali-inspired capsule collection, the seven-piece layout includes tracksuits, soccer and goalie jerseys, sweatpants, hoodies, snapbacks, bucket hats and even Mitel slides. Sacramento rapper Mozzy is the face of the new gear and has been seen rocking the collection in their promo videos on social media. The clothes are on sale now.