Rolling Loud California returns on Friday (December 10) through Sunday (December 12). Just as the festival did in New York, they’re linking with Italian sportswear brand Kappa for a collaboration.
Reuniting for a Cali-inspired capsule collection, the seven-piece layout includes tracksuits, soccer and goalie jerseys, sweatpants, hoodies, snapbacks, bucket hats and even unique Mitel slides. Sacramento rapper Mozzy serves as the face of the new gear and has already been seen rocking the collection in their promo videos on social media. The clothes are on sale starting Tuesday (December 7).
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Aside from another Kappa collab, Rolling Loud California also announced on December 2 it’s working with The Black Music Action Coalition on a slew of social justice initiatives that include panel discussions and fundraising efforts taking place throughout all three days of the festival.
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“The Artists community has the reach, the influence and the power to force this nation to live up to its promise,” BMAC’s co-founder Prophet said in a statement. “Artists have always provided the soundtrack that inspired or provoked change in this world. As others turn down the volume around the issue of racial and social justice, we salute a company who’s willing to keep the noise rolling LOUD!”
Rolling Loud CEO Tariq Cherif added, “Rolling Loud is proud to use our platform to help the Black Music Action Coalition in its mission to keep the fight for racial and social justice alive. Hip Hop is rooted in community and it’s important for all members of the culture to do their part.”
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Rolling Loud California kicks off on Friday (December 10) at the Nos Event Center in San Bernardino, California. Headliners include Kid Cudi, J. Cole, Future, Kodak Black and a special performance from Chris Brown and Young Thug as “Slime & B.”
