Last year, Amber Grimes was appointed Senior Manager of Urban Independent at Spotify. Now, she is bringing her talents over to Capitol Music Group as the newly-created Senior Vice President of Global Creative.
Capitol Music Group announced the news on Tuesday (December 11). According to Billboard, Grimes will report to Chairman and CEO Steve Barnett in her new role.
“Many of us at CMG have had the pleasure to work closely with Amber in her role at Spotify, and her incredible well of innovative ideas and brilliant execution made a great impression on us and convinced me that we needed her to join the CMG team,” Barnett said in a press statement. “Her skills as an executive and an entrepreneur will be of great benefit to our artists as she leads our Innovation and content creation teams to new levels of excellence and plays a key role in our global streaming strategy.”
Grimes will head Capitol’s Innovation Team and Ten3 content creation department, managing the company’s global streaming strategy.
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“Capitol is at the forefront of developing truly exciting new talent, and they do so by supporting their artists’ vision and never being afraid to push boundaries,” Grimes said. “I’m honored to be expanding my relationship to work more directly with this incredible roster of artists, as well as CMG’s incredible labels and teams. I’m thrilled to be bringing my streaming experience, passion for artists and disruptive mindset into the Tower.”
During Grimes’ tenure at Spotify, she was responsible for campaigns involving Rae Sremmurd and Logic.
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