Atlanta, GA – Artists such as JAY-Z and Rihanna have reportedly turned down opportunities to work with the NFL for Super Bowl halftime shows. But according to Jermaine Dupri, his peers aren’t making the right move by boycotting the NFL for its treatment of former quarterback Colin Kaepernick

In a recent TMZ interview, JD said that instead of boycotting the NFL, his peers should use the platform to keep the conversation going and address their concerns on the big stage because boycotts don’t work.

“Boycotts and marches don’t seem like they work to me, I’m sorry,” he explained. “I think they should send a message while they’re onstage, take advantage of your platform. But, it seems really interesting to me because we’re in an industry where you see so many people do things like boycott one year and the next year, they’re buddy-buddy with the thing they boycotted.”

He added, “The more people speak on it, the more they talk about it, then the more people feel like it’s something they have to address. I feel like people ignore boycotts.”

Dupri recently agreed to partner with the NFL as the producer of several shows ahead of Super Bowl LIII in Atlanta. The week-long concert series is scheduled to take place in the days leading up to the championship game on February 3, 2019.