At a keynote Q&A for this year’s Code Conference, Spotify CEO Daniel Ek spoke on a number of topics regarding the popular music streaming service. During the session, he took responsibility for the controversial and messy rollout for the company’s recently launched Hate Content and Hateful Conduct policy, according to Variety.

“We rolled this out wrong and could have done a much better job,” stated Ek. “The whole goal with this was to make sure that we didn’t have hate speech. It was never about punishing one individual artist or even naming one individual artist.”

Earlier this month, Spotify announced it wouldn’t be supporting artists whose content or behavior could be deemed “hateful” on editorial or algorithmic playlists. XXXTENTACION and R. Kelly became the most visible artists affected by the policy, although the company later rescinded its decision on XXXTENTACION.

While the policy still exists on Spotify’s website, Ek admits that it’s too ambiguous and will undergo revisions.

Ek also commented on Spotify’s strategy to move into the video content realm with, “In video, we went way too fast and way too early.”

Code Conference is an invite-only conference in Rancho Palos Verdes, California for the global community in business to discuss the current and future impact of technology.

Check out DX’s take on Spotify’s Hateful Conduct policy here.

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