McDonald’s has joined forces with marketing firm Maven Strategies to put together the ultimate campaign for their Big Mac. What is the plan? Well by now you have been bombarded with the hip hop themed “I’m Loving It” campaign but now the new plan is to recruit hip-hop artists to mention the Big Mac for money.
According to Advertising Age magazine’s website, the two entities are looking to have Big Mac promoted through your favorite artists’ new songs by the summer. The marketing firm is reportedly already in discussions with a number of labels, artists and producers and may already have candidates lined up to spit their finest rhymes name dropping the Big Mac.
The artists that do jump in on this will receive anywhere from $1 to $5 every time the song is played on satellite or regular radio.
“The main thing is to allow the artists to do what they do best,” Maven President Tony Rome told Ad Age. “We’re letting them creatively bring to life the product in their song.”
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This is all in the grand scheme of things that is trying to make the McDonalds product “culturally relevant” to 18-34 year olds.
Although this is not particularly a new concept (Busta Rhymes “Pass The Courvoisier”) this could be a huge step for many companies looking for new ways to advertise their product.
