With the Source’s controversial tone nowadays it seems that the hip-hop community has shifted gears to find another magazine. Editor-In-Chief Elliot Wilson has been hard at work to help XXL Magazine achieve the title as the countries fastest growing magazine.
According to a recent Audit Bureau of Circulation report, XXL sells a monthly average of 266,789 copies on newsstands. Those numbers put the magazine ahead of much of its competition such as Rolling Stone, Blender, Spin and VIBE.
Following Elliot Wilson’s lead, the magazine’s total circulation has tripled to an average of 312,203 over the last 5 years. Which is when Wilson became the Editor-In-Chief. XXL has also benefited from a staggering 65% increase in subscriptions in a 6-month frame while its main competitor, The Source magazine, declined 31% in the same time period. With all this and a bad rap following the magazine lately, The Source still holds the title of best music selling magazine.
“I’m confident that 2005 will be the year XXL breaks away from the pack and proves that we’re the true voice of the hip-hop nation,” Elliott Wilson said in a statement. “After five years of hard work, blood, sweat and tears we continue to gain more readers and I will not stop until I prove that knowledgeable music fans have put their faith in a new brand.”
