adidas inked a deal with Kanye West for an undisclosed amount to expand his Yeezy brand, which has the potential to turn the fashion designer into a billionaire, TMZ reports. The German sportswear company announced the deal today (June 29).
The deal is being described as the “most significant partnership between a non-athlete and a sports brand,” and includes plans of opening Yeezy retail shops that will sell his coveted Yeezy kicks, apparel and accessories. Additionally, Ye will also be responsible for designing athletic wear for basketball and football players.
adidas is reportedly upping the ante by hiring a design team with some of the best in the industry.
Sources tell TMZ that it will take a few years to get the stores and merchandising together, but the projections point to a potential billion dollar cashflow, a far cry from his previous deal of $10 million with adidas in 2014.
“This partnership illustrates that anyone with a dream can dream without limitations,” the “Saint Pablo” rapper says.
This will compete with LeBron James’ lifetime deal with Nike. The NBA All-Star signed a deal worth an undisclosed amount, but his business manager, Maverick Carter, said the deal is valued at more than a billion dollars. West hinted at this price tag in his Nike diss track “Facts.”
West was originally partnered with Nike when he first began creating his trendy Air Yeezy sneakers in 2009. That relationship eventually went sour when they continued to restrict his creativity.
His frustrations with Nike were aired out during Ye’s epic “How Sway” interview on Shade 45 when he called out Nike’s CEO and compared himself to Andy Warhol and Walt Disney.
“Mark Parker, I will still accept an investment in DONDA,” he said. “I’ve got some more ideas that don’t involve shoes [so] if you guys are investing in the arts…I am standing up and I’m telling you. I. Am. Warhol. I am the number one most impactful artist of our generation, in the flesh. I am Shakespeare, Walt Disney. Nike. Google. Now who’s gonna be the Medici Familiy and stand up and let me create more?”
With the success of Kanye’s The Life of Pablo pop-up stores, which saw lines wrapped around the block in Los Angeles and reportedly generated over a million in sales, it only makes sense for this to be the next move.
Dr. Dre became the first billionaire in Hip Hop when he sold his Beats headphone company to Apple in 2014.
Only niggas say Dre is a billionaire.. not Forbes or any other credible source.
Agree! I’m not sure why people keep saying he is billionaire when even after the initial hype , it was explained that Dr Dre is not a billionaire. I don’t know why hip hop fans always think like this. Coca Cola bought Vitamin water for 4.2 billion and I heard 50 cent got about 60 mil out the deal ( still alot of money but some people thought he was billionaire).
Fans need to understand how these deals work. If this Adidas deal makes Yeezy a billionaire, I’ll be happy for him but until we have the full details, lets not jump the gun and make claims that haven’t been proven yet.
yall muthafuckaz aint shit but jealous retard imbeciles. Dre is not a billionaire but a multi billionaire I’m sure he made more cash since that 2014 stuff. so fuck y’ALL u betta pay yo damn bills n child support shit.
It says MIGHT make him a billionaire. Let’s not jump the gun and actually READ the article before commenting. Duh
Well that deal will flop like nothing else before because all kanye west ideas are stupid and inflated by the media
Coincidentally Biggies playa hater joint was playing while I read your comment.
Its like giving the keys of a Ferrari to a retard
so are his awful clothing lines selling at all? anyone rocking that refugee chic nonsense?
No, Adidas is just crazy and doing bad business while guys like you know it all.
No, Adidas is just crazy and doing bad business while guys like you know it all.
Not at all man i went and grabbed a potatoe bag the other day and cut holes in it for my arms legs and neck and dubbed it my own DIY yeezy wear…lol it looks the same anyways…gomna try out a trash bag next week…
Say what you want about Yeezy’s music. He makes great beats. And his is an extremely savvy business man. He does all of that crazy shit so dimbasses like the ones in this comment section hate on him. He has nearly 200 mil. You don’t get there being the fukk tard he plays on the Internet and on television. This deal will happen. He will be a billionaire, and we will have to deal with his fugly shemale wife forever. I ain’t mad at dude. At least it isn’t Drake.
he doesn’t produce shit and its a retard on a retarded social media world, plus his wife is the biggest prostitute on the world selling ass all day every day
Get off the swine and get you some knowledge of self bro. Go out and teach people how to become better versions of themselves instead of allowing the anonymity of the internet to embolden you to just say belligerent, mean shit about people. Peace and blessings to you and your family
Get off of the swine? Fake Muslim ALERT!! Is this one of the “gods” who is going to tell me how to take care of my “seeds” when he himself owes back child support? Eating pork has nothing to do with anything, clown. Who killed Malcom X and Maftin Luther King Jr.? Most likely “brothers” who weren’t eating “swine” LOL. These “gods” keep killing each other and innocent people for Nikes and rims, son. Asalam alakehm/Salami and Bacon. 🙂
Meh… in a few weeks the financial details of the deal will come out and we’ll know it’s not even close.
In the meantime, the internet will go crazy claiming Ye is a billionaire.
I’ll never understand the hate when somebody, or one of our own, makes it.
our own? black people you mean?
U hite
U hite
There should not be hate for any good person’s success regardless what their race is or background, this site is full of racism, grow up people!! It’s 2016!!!!!
There should not be hate for any good person’s success regardless what their race is or background, this site is full of racism, grow up people!! It’s 2016!!!!!
Dre did not become a billionaire. Look it up
Andre Young is worth 750+ million and has close to 500 million worth of stock options. Math?
Prophet Jones don’t ever make a prophecy…lol..church!!!!
This is for publicity the figures I mean, this makes kanye look like a genius which works for him, It makes adidas look like the
are moving forward and doing big things. Facts we know kanye doesnt even come close to generating the type of money lebron does. Adidas just lost their deal with the NBA, the NBA just re sgn NIKE. Adidas keep acting like people don’t understand whats going on we know Under Amour is closing in on Adidas in sales.
Maybe you should research some more UnderArmour sales are WAY down. They are losing so much on Steph Currys deal, noone is rocking UA shoes and Basketball shoes are in a HUGE decline.
LOL just like he’s selling white t-shirts for $200. The sheeple will buy that no problem. Work all day just to give your Lord Kanye your hard earned money. His homeless clothing line sucks, he designed that shit himself and you can see it, brown everything. Adidas is smart to hire designers.
That’s how you make business today. Dude is crazy, dude is weird but he spreads loads of emotions. And that is why the Adidas deal happened.
Dr. Dre did NOT become a billionaire. Check your facts.
Again. Andre Young is worth 750+ million and has close to 500 million worth of stock options. Math?
Again. Andre Young is worth 750+ million and has close to 500 million worth of stock options. Math?
Ye got the same PR person as souljah boy
Dude is creative and popular beyond belief, to speak the truth!!! All this other nonsense yall saying about him is back handed compliments or trolling!! The hate gotta stop now!! He proved his point all the haters were wrong!!! I said it and that’s the truth!!!!
Its a DD. Done Deal. Let the hater’s hate. He is a creative genius. Cover by the blood. Unstoppable, always abounding. Keep on hating imps, thats what satan do.
He will ruin the deal with his big ass mouth and shitty attitude then afterwards hopefuly he goes on the twitter rant to end all twitter rants lol
Says the child that spends his time trolling on real world people moving up in life. I’m sorry, but you are just so negative. It must hurt being you. What’s going on? Rough childhood? Abusive parents? Were you neglected? Don’t let the negativity of life define you. You can make a change. Be positive. Find peace within you first.
Actualy yea i did have a shitty childhood but its what motivated me to become self employed at a young age instead of lining some assholes pockets with money and teaching myself job skills and i had to work insanley hard to get to where i am hell ever since i was 16 years old i worked 70+ hours a week but now at 28 i am fortunatley able to enjoy only having to work 2-3 days a week because of businesses i started over the years myself and eventualy grew to larger operations employing 3-5 people per company 1 landscaping lawn care and sprinkler service company employing 4 guys a fishing lure and ammunition reloading company employing 3 guys and another company performing carpentry services employing 5 guys also have 2 friends who moved back home whos busineses i now manage for 20% ownership so now at 28 all i usualy have to do is answer a phone send an email out and pay bills…. but yea i do have a negative outlook on the world because piss ants like this can shit all over people and suck asshole while guys like me got to come up from nothing breaking there backs sort of gives a grim outlook on some people and subjects so how was mcdonalds today pretty busy or what?
Sounds like horseshit to me. All of those fantasy made up redneck businesses and still broke. LOL. You live at your moms. LOL your businesses and descriptions don’t even make sense. You have 3/5 jobs, businesses and partnerships and work 3 days a week? GTFOH
Sounds like horseshit to me. All of those fantasy made up redneck businesses and still broke. LOL. You live at your moms. LOL your businesses and descriptions don’t even make sense. You have 3/5 jobs, businesses and partnerships and work 3 days a week? GTFOH