The athletic company recently came under fire in Kanye West’s “Facts” song where the Chicago rapper says Nike treats “employees just like slaves” among other disses. James is named in the track as well.
“Obviously I’m going to side with Nike no matter who it is,” James says. “It’s just, it’s family when you talk about Nike, and I’m always on their side no matter what the situation is.”
The two-time NBA Champion says that people should assess Nike based on the quality of athlete that the brand represents.
“We just try to put the best athletes that we can out on the floor every night,” he says. “And [Nike co-founder and chairman] Phil Knight’s greatest saying is ‘Always listen to the heart of the athlete listen to the words of the athlete.’ And that’s all it’s about, nothing else.”