Kanye West is not making The Life of Pablo album available for purchase, but the rapper is finding other revenue streams. He claimed on Twitter today (March 22) that his New York City pop-up shop sold $1 million worth of clothing.
“they called me crazy and pointed fingers,” West says in a series of posts. “but there is no other brand that could sell 1 million dollars of clothing in 2 days from 1 location!!!”
The pop-up shop ran from Friday to Sunday and police shut down the block while people purchased hats, jackets and T-shirts commemorative of The Life of Pablo album.
View Kanye West’s tweets saying his pop-up shop made $1 million below:
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(This article was first published on March 19, 2016 and is as follows.)
Kanye West launched a pop-up shop in New York City yesterday (March 18) to release The Life of Pablo collection inspired by his latest album release.
TMZ reports that the line stretched across the block prompting police to close off the entire area. The shop will be open from yesterday (March 18) through tomorrow (March 20) at 83 Wooster in New York City.
Fans flooded the streets in SoHo in order to get a piece of the collection, which included shirts in memory of Kanye’s mother Donda West as well Kim Kardashian’s father Robert Kardashianm for $45.
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The collection includes red and blue hoodies with the words “I Feel Like Pablo” for $95, burgundy bomber jackets for $350 and a $400 denim jacket which features the handwritten track listing for the album.
Other items available at the store are: beanie ($35), hat ($40), kids Ultra Light Beams long sleeve shirt ($40), Ultra Light Beams long sleeve shirt ($65), kids hoodie ($50), coaches jacket ($110), Season 1 and 2 zine ($200).
Most of the items feature the text “The Life of Pablo” in an old English script.
Customers must stick to a two-item limit.
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In the past, Kanye West opened pop-up shops in various cities in order to promote his previous album Yeezus.
Across the country in Los Angeles, Life of Pablo contributor Future also opened a pop-up shop.
For more on Kanye West check out this DX Daily:
