Kanye West has been dropped by adidas over his recent inflammatory comments, marking the latest — and perhaps most significant — company to cut ties with the controversial rapper.
The German sportswear giant announced on Tuesday (October 25) its decision to terminate its lucrative partnership with Kanye with immediate effect, citing his anti-Semitic remarks.
“adidas does not tolerate antisemitism and any other sort of hate speech,” the statement read. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.”
It continued: “adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership. More information will be given as part of the company’s upcoming Q3 earnings announcement on November 9, 2022.”
The German company also announced it is expected to lose approximately $246 million in net income in 2022 after parting ways with Kanye West, while Bloomberg reported its shares fell by much as 4.5 percent on Tuesday morning, its lowest since 2016.
adidas has been under increasing pressure from various legal organizations, anti-racism groups and even its own employees to cut ties with Ye, who has made a series of anti-Semitic remarks on social media and in interviews, in addition to wearing a “White Lives Matter” shirt at Paris Fashion Week earlier in October.
During his recent appearance on N.O.R.E. and DJ EFN’s Drink Champs, which has since been taken down, Kanye bragged about being supposedly undroppable by adidas in spite of him saying “anti-Semitic things.”
Kanye West began working with adidas in 2013 and signed a long-term partnership with the sportswear giant three years later. Their Yeezy line has enjoyed enormous success over the last decade, accounting for as much as eight percent of adidas’ total sales while catapulting Mr. West to billionaire status.
However, their relationship has soured in recent months, with Kanye publicly attacking adidas and its employees while accusing them of stealing his ideas and mismanaging the brand. On October 6, adidas placed their partnership “under review.”
“The adidas Yeezy partnership is one of the most successful collaborations in our industry’s history,” the company announced at the time. “We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it.
“We also recognize that all successful partnerships are rooted in mutual respect and shared values. After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review.”
Kanye West Makes adidas An Offer While Declaring ‘I Love War’
adidas is just the latest major company to part ways with Kanye West over his recent provocations. Last week, Balenciaga — the French fashion house who helped design his Yeezy Gap Engineered By Balenciaga line — announced it “has no longer any relationship nor any plans for future projects related to this artist.”
Creative Arts Agency, the powerhouse talent agency, has also dropped Kanye from its clients list, while a completed documentary about the rap mogul has been shelved by film and television studio MRC.
Additionally, it was reported that Ye’s G.O.O.D. Music imprint is no longer under Def Jam after more than a decade on the label, although it’s unclear whether the relationship was severed before or after its founder’s anti-Semitic outbursts.
Hahaha!
You laugh now, when I’ve seen you type hateful nasty things hear. None of that is private or anonymous. It will still exist 30 years from now, and eventually, everything we’ve said here will be filtered through and used against us. Be prepared for spcial credit scores, and losing your livelihood over some controversial comments. Trust me, it’s not as funny as it sounds.
That social credit score system has already started and Kanye is the Guinea pig . He said something they don’t like now look what’s happening . If they can do it to a man who has boat loads of money imagine what they can do to us regular folks with our past/currents teeets or posts. Folks are not paying attention and for those who wondering what. Talk g about just google China social credit system and research how that is being operated . Coming to America really soon. You will have nothing and be happy with it.
That social credit score system has already started and Kanye is the Guinea pig . He said something they don’t like now look what’s happening . If they can do it to a man who has boat loads of money imagine what they can do to us regular folks with our past/currents tweets or posts. Folks are not paying attention and for those who wondering what. Talk g about just google China social credit system and research how that is being operated . Coming to America really soon. You will have nothing and be happy with it.
The social credit score has been here for awhile. Not necessarily on the same level as China. The “cancelling” (silencing) of dissenting voices (cancel culture) was the start of the social credit score.
Kanye says some critical and hateful things…. he gets canceled by banks, and billionaire owned corporations. Jeffrey Epstein gets convicted of screwing kids (this was a DECADE) before his more recent arrest and totally a real suicide…. and he is canceled by nobody. No banks. No businesses. They happily deal with known child rapists, killers, racists, etc. Can’t criticize that hand that feeds you, aka tbe TINT HATs
Because Jeffrey didnt go on twitter talking about how he loves running an underaged prostitution ring. Damn. Also. Kanye isnt critissing. He is just talking shit making everybody in business with him look horrible, thus cancelling their contracts.
You’re a real POS defending Epstein and I mean a real POS like maybe go get your head checked out by a Dr. because you are seriously not okay.
Kayne being dropped by all these corporations wthin a 2/3 day span is proving his point with action more than any of his words can do.
Diddy did that shit lol. The Butt Pirate used his powers to help get Ye cancelled everywhere. Ye will slowly lose his fortune and have to kiss Diddy’s ass to be able to survive. That’s how he operates. Diddy provoked Ye and totally set this all up. Ye’s dumb ass fell for it because of his ignorance and short temper.
They have just proved Kanye’s point that they control entertainment, Hollywood, corporations, news, banking etc. look how they are silencing him
Maybe, just maybe, instead of there being a cabal of [insert secret society/religion of choice here], the grown-ups running companies and news organizations are not wild about doing business with a mentally ill person who is going off the rails on a daily basis during a severe mental health crisis.
Ok Shlomo.
“Silencing him” ? So they should be forced to do business with him ? By that logic, I should share my business with a white guy who calls me the n word, just so he can have a voice too. Yeah, not happenin.
Nah, I think your getting confused with Kanye bringing all this heat on himself for what he chose to say.. We have freedom of speech, not freedom from the consequences of what we say. Difference.
It’s not a consequence for kanye but a reward
When you say stupid shit, you get dropped. I’m not surprised and I really don’t care. Kanye’s new music is garbage too!!!!!
People supporting Ye’s remarks need to watch Schindler’s List, read The Drowned and the Saved, visit the Holocaust floor at the Imperial War Museum, etc. It is heart-wrenching watching Ye smugly grin while spewing Goebbels’ logical fallacies that led to all minorities, including blacks, getting gassed just two generations ago.
Holocaust is the biggest lie in the history of mankind. How come in like over dozen countries, its illegal to question it? Truth don’t need laws to protect it. The official narrative just doesn’t add up, that’s a fact.
Is this Ye?
Actually. Truth does needs laws to protect it. If this hasnt been made clear to you over the past 10 years of world event theres no saving your dumbass.
How u feel about them white phosphorus bombs used on civilians by israel? Videos on the net for your eyes to see.
But corporations make money off of black people killing black people, over sexualization and promoting consumerism to the black community…but then green light slave movies every other two years, nothing but bottom of the Barrell imagery…if you are gods chosen people why are you looking to profit off the encouragement of regression of another race? What does the book say?
Bruuuuuh you’re so brainwashed, it’s sad. Never heard any black person say ‘white people, stop buying my product’. Ain’t the black entertainers profiting off black communities? Ain’t Nicki Minaj and Cardi B directed a whole generation into showing their arsehole on social media for likes?
Making a movie based off of a historical thing that happened is a bit different than blaming an entire segment of people for all of lifes problems, no? Also, “corps make money off of black people killing black people” – how so? How does nike’s stock go up if one black person kills another? Or do you mean the entertainment business…. where rappers who rap about killing people become popular and make said corps money? Because if it’s the latter, perhaps point the blame on the person glorifying the killing.
More consequences…
Small hats proving once again how they are such a powerless minority. Using all their power to prove everyone they are just a powerless minority, LOL it’s hilarious!.
I like how Bilderberg has told all western media to use bad photos of kanye ever since he spoke out against the small hats.
Counterpoint: Kanye’s been wearing essentially the same outfit for a year, so nearly all of his pictures are the same. Same stupid hat. Same black hoodie.
If he keeps this up it’s only a matter of time before he’s banned from every social media platform. Watching a man actively ruin his own life is staggering. I would feel bad, but again he’s doing it to himself.
He can’t be banned off of Parler since he owns it
If his only option was parler he would essentially be talking to himself.
#ByeBitch
And he can go to hell too.
Scummy musician
BREAKING!
For those that aren’t aware, this is exactly what Kanye wanted to happen and this is the reason he’s been doing all the interviews with anti-semitic rants. He wanted to get released from all of the contracts he was bound to with Adidas, Gap, Balenciaga, etc. and it worked. He’s no genius but he’s not stupid either and this was a calculated move to get out of his obligations with these companies. I don’t know what he’s planning to do now that he’s out of them – presumably he’ll come back with all his own branded sneakers and apparel that’s not just another collab with a big fashion company. End of the day, Kanye worked to get himself out of all these big contracts and got the result he wanted.
Yes very true . I’ve been trying to tell people this . I was sure he wanted out of the Gap situation , I’m still not sure what the exact partnership with Balenciaga was
Oh really? So he wanted his “billionaire” status he got so mad at Forbes about to be taken away from him? You guys are delusional if you think you know anything about what he “wanted.” He’s sick. Why can’t you just call it what it is? Stop making excuses for him and trying to rationalize why he’s a piece of shit.
I’m not defending him – I’m no Kanye fan. Never bumped a lot of his music or bought any of his sneakers. But I know that these weren’t just some random acts – they were publicity stunts and they clearly worked. Kanye wanted negative publicity to force these companies to release him from the contracts they had him tied down to. Everyone is talking about Kanye right now and the media are giving him a ton of coverage. I don’t support or agree with any of the shit he’s saying but I understand that he’s saying it because it’s a way out for him. How many rappers have talked about how they were chained to a horrible record deal that they wanted to get out of but couldn’t? Well, Kanye just figured out a way to get out of his deals.
This guy is the biggest fucking loser around right now. For a guy that made some of the greatest albums ever, I can’t stand him anymore.
Quit virtue signaling. You’ll be checking out his next album when it comes out despite your current lies
Truth, I love how your lack of virtue guides your judgment of others’ virtue. Beautiful.
Not sure that really matters. Probably why adidas took so long to do it. Fact of the matter is the best product line under adidas is Yeezy. So now all they’re going to do is rerelease and use his old designs. Ye is the visionary and creative brain. His products do and will continue to sell out and my guess is he saved his best stuff for striking out on his own.
So Adidas is going back to NOT being cool again. Good Luck!
Yeah, pretty sure Adidas will be fine. Maybe understand the world doesn’t start and end with Murica and his muppets.
Who else adidas got?
They dont need anybody. Everybody knows adidas and people who buy sneakers off whos celeb brand for them are weak.
Does he even need ADIDAS any more ? ADIDAS is just a name slapped on a shoe mass produced in China or some other Asian country. He can just go through them direct and slap Yeezy on the same shoes without a middle man licensing his name to do the business
What you’re failing to understand is the connections that Adidas has in retail stores across the world. The supply chain management alone was worth the partnership for Kanye. Sure, he can create his own shoe, but can he supply the capital to mass produce the shoe, to have the warehouse setup to store the shoes, the supply chain logistics to deliver the shoe, the relationships with the foot lockers of the world to sell the shoe? No, he likely doesn’t have any of the those connections and any chance he had at fostering those relationships with is out the window. People like doing business with people they like. And right now, the people that like Kanye aren’t the same ones who would spend $200 on Yeezy’s nor help him distribute them. He can happily ruin his deals with every major brand in the country and create his own version of the Starbury.
Kanye helped adidas get new factories to make even their non yeezy shoes. He can easily cut a deal with these factories to get his own shoes out of the factory. He can make 20 billion
G.O.O.D. news
Kanye is a washed up has been with no relevancy at all. Let him buy a deserted island somewhere and stay out of society’s way.
All music streaming services and other outlets need to pull his albums.
Word.
Never going to happen. He can still sell his songs on his stem service
Buh bye
Clownye always been a fruitcake but ever since he got cucked by his wife and had Pete Davison take his woman and his pride, he done lost his mind completely. This man needs some serious help before we hear he does something tragic to himself
kanYE needs psychological help because if he doesn’t it won’t end well. I hope he’s surrounded with people who care about him.
Kanye you stupid son of a bitch YOU JUST BLEW IT!!!!!!!
So the world is up in arms about Kanye West comments and cancels him, but when Tommy Hilfiger, Timberland, Gucci, H&M, etc. made racist comments or content against black people there was no uproar or cancellation across the board. However, they want all stores and boutiques to discontinue Yeezy’s. Everyone wants to end their relationship with Kanye. None of that ever happened to any of these other brands who said and did far worse. Mark my words, Kanye will figure it out and be worth $10 billion by this time next year. He should partner with Fubu