Mass Appeal magazine, the acclaimed Brooklyn, New York-based outfit has long been celebrated for its distinctive style and celebrity columnists. After 12 years of publishing, the company announced quitting today.

The magazine, named after the Gang Starr song of the same name, will now focus on off-brands including Miss Behave magazine and Colossal Media. The Mass Appeal staff, which includes present staff from Ego Trip, VIBE, Complex and other publications, will remain devoted to event coordination and their website.

The contributors at Mass Appeal included photo-journalist Ricky Powell, author Livingroom Johnson, famed Hip Hop A&R Dante Ross, emcee and author R.A. The Rugged Man and Lord of Brooklyn artist and emcee Kaves.

Recently, the magazine aired video outtakes from their cover story with The Game. See below: