The world lost The Notorious B.I.G. too soon. The New York icon was murdered at the age of 24 after leaving a Los Angeles party in 1997 and the 20th anniversary of his passing will be honored in March.
One of the tributes in the works for the occasion is a Biggie hologram, his mother, Voletta Wallace, tells Billboard.
“I remember when my son passed away, as a mother I heard horrible things,” she says. “But you just have to focus on the positive. That’s why the hologram came about — because I believe there are people out there that want to see it.”
A Tupac hologram appeared at Coachella in 2012 and a Michael Jackson hologram performed at the 2014 Billboard Music Awards, so many think it makes sense for the Life After Death rapper to be honored the same way.
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The Biggie hologram was supposed to be a part of the Bad Boy Family Reunion Tour, but was not finalized in time for the fall travels. Now, it’s slated to debut in a video for the Faith Evans duet album, The King & I. The rapper’s former manager, Wayne Barrow, who helps Biggie’s mother run his estate, explains the great possibilities that could be.
“Hypothetically, if a brand wanted to use it in a commercial, to sponsor a tour or an idea, if it was something in the neighborhood where he grew up or in a venue that was familiar to people or his lyrics — we’re thinking from that perspective,” he says. “We have the opportunity to take him to places that he’s never been before, but where he’s revered nonetheless: Japan, China, London.”
Evans revealed last week that The King & I is going to drop around Valentine’s Day.
