The second the Internet caught wind of footage of Joe Budden sprinting through traffic to catch some teenagers in a car who had been harassing him, it knew it had struck meme gold.

The image of Budden tearing down the street like the T-1000 bearing down on John Connor in Terminator 2 quickly went viral and inspired a slew of memes.

Budden is now capitalizing on his recent memehood with merchandise commemorating the incident. For $30, fans can buy a hat or t-shirt with the Runnin’ Budden logo on it from the store on the rapper’s official website.

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The same ploy worked for Birdman, who took advantage of his “Put some respek on my name” catchphrase from his infamous Breakfast Club interview with a line of t-shirts and a song.

Though Budden considered the situation with the teens to be dangerous, he has mostly laughed it off.

Budden detailed the full story in a series of interviews where he also addressed his interactions with Drake in light of the four diss tracks he’s released for the VIEWS superstar.