On the first days of Magic everyone is in town. Clothing’s largest moguls are in full effect. Whether it be urban or business attire, Magic is definitely the place to be. And what better city to show off the glamour and glitz of fashion than Las Vegas?

This year’s edition (Magic happens every February and August) showcased many of the hard hitters once again claiming their throne. Of course the likes of Russell Simmons and Damon Dash patrolled the floor with Phat Farm and Roc-A-Wear respectively. LRG Clothing may be the newest heavy hitter to compete with the big boys. The booths were outrageous. From Phat Farm’s humongous contraption to Roc-A-Wear claiming a whole side of the convention, competition heats up. Mixwell, Johnny Handsome, Baby Phat, Ecko and others were showing off their bread and butter. Many hip-hop celebrities, new and old, were out in full force. From Melle Mel and Reverend Run to Little Brother and Black Eyed Peas there was enough celebrities to go around. One of the newest kids on the block happened to be Crunk USA. Now the “crunk” movement has a clothing line to go with it. Founder Maurice Rutledge had this to say…

“As young idealists, we passionately promote a CRUNK attitude with each piece we design. The sole mission at CRUNK USA is to outfit the world with classic gear, one player at a time.”

In the meanwhile, females modeled the finest. With Nelly’s Apple Bottom ladies and newcomer Dynji Clothing Co taking the cake with the most enticing females to go along with their clothing. So that’s enough about the clothes…it’s party time!