With the success of his Birdman shoe, Baby will join Lugz again to release the first signature for the two entities called the Nightwing. The launch will also coincide with a brand new ad campaign dubbed “Never Fold” that stresses the longevity Baby and Lugz have reached in their fields.
In a statement Baby said, “When we were coming up in New Orleans, no one was looking to the south. We built our own label, ground up. People started paying attention and realized that we were key players making our own decisions and now it’s an empire. I don’t compromise, don’t back down, don’t take no for an answer. That’s been my motto for over ten years in this game, and my shoes have to live up to that standard too. Never fold.”
The campaign will begin airing on MTV, Spike TV, and BET among others while print ads are scheduled to appear in Vibe, The Fader, The Source, ESPN and XXL Magazine in November. Baby‘s Birdman Nightwing is in stores now.
