JID has treated fans to a first preview of his long-awaited new album by unorthodox means: a Wingstop commercial.
The Dreamville rapper joined forced with the fast food giant to narrate a new ad for the company’s new chicken tenders, which debuted on Wednesday (March 5).
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He also revealed that the beat playing in the background was from his new album, writing on Instagram: “Thank you to @wingstop for letting me curate this #ad with production from my next album.”
JID added in the comments section: “Y’all really mad at me for loving wings plus the beat is from my album, THe ALBum lol come one man, yall being stiff.”
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He also joked: “A n-gga leaking his album beats thru a wingstop commercial, come on we playing a different game.”
Fellow Atlanta native Swavay, who seemingly produced the beat, reacted to the placement by commenting: “Ohhhhhhh you let this one go on a commercial???? You BRAZY.”
JID’s Dreamville labelmate Cozz also joked: “Bouta be his most n-ggafied album yet.”
Earlier this week, JID got fans even more hyped for his upcoming album by revealing that the project was finished.
Speaking to i-D magazine during Paris Fashion Week, he said: “It’s done. It’s turned in — it’s been turned in. It’s coming really fucking soon.
“It’s been a long time in the making and all the t’s are crossed and my i’s are dotted so I think we in a good position to build this new world that I’ve been working on for the past couple of years.”
The “Surround Sound” MC previously revealed that the album will be called Forever & A Day, continuing the theme of past projects The Never Story and The Forever Story.
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JID has also been teasing a joint project with Metro Boomin since 2023 when the two were pictured in the studio together, but that album has also yet to materialize.