Snoop Dogg has only just settled into his seat as the new owner of Death Row Records, but he already has big plans for the iconic gangsta rap label.
Rather than follow in the infamous Suge Knight‘s footsteps, though, Tha Doggfather is looking to open a new chapter in Death Row’s history by ushering the company into today’s technology-driven era.
Less than a week after acquiring the brand from MNRK Music Group for an undisclosed (but no doubt handsome) sum, Snoop jumped on Clubhouse on Tuesday (February 15) and revealed his plans to bring Death Row into the metaverse.
“Death Row will be an NFT label,” he announced during a conversation with Weinbach Media founder Will Weinbach. “We will be putting out artists through the metaverse. Just like we broke the industry when we was the first independent to be major, I want to be the first major in the metaverse.”
While Snoop Dogg didn’t go into any more detail about his metaverse plans, this won’t be Death Row’s first venture into the world of NFTs (non-fungible tokens).
Last March, the label launched a series of NFTs called “Series 1: Nobody Does It Better” as part of its 30th anniversary celebrations. The collection included ultra-rare diamond medallion and necklace NFTs starting at $30,030.30.
Suge Knight Jr. Reveals His Father's Reaction To Snoop Dogg's Death Row Brand Acquisition
Snoop Dogg is no stranger to the metaverse, either. Last December, he launched his own interactive world called the Snoopverse, where one NFT user paid $450,000 to become his virtual neighbor.
Uncle Snoop also made his latest album, Bacc On Death Row — his first release on Death Row since 1996 — available as an NFT worth $5,000 through the blockchain gaming company Gala Games.
I dont get it. Theres a lot of things people try to do in the metaverse because they will never be able to do it in the real world. Listening to music isnt one of those things. If you got a phone, you can listen to music in the real world for free.
To buy that music you buy it as an NFT. You make a lot more money by creating 5000 NFT music records and selling them than selling 15000 physical records.
I wonder do people really hear what this all sounds like. I’m not going to knock it. I’m just going to say that shit is not for me. I don’t want to live in the metaverse. I don’t want to kick it there. None of that. I live in the real world. Call me a dinosaur and I’ll be that. I don’t see the appeal in it. People are voluntarily giving up their freedom.
Hell yeah snoop got that in the bag!!
This is all just to prep you sheep for the new society taking place… neuralink will be the key element in all of it. Ready player one the movie is essentially exactly what they are aiming for, except amongst grinding in the game/metaverse you will at the same time be mining bitcoin for the very ones taking our freedoms as we speak.. so yeah obviously the same guys who sold they’re soul for money and fame will lead the sheep astray, as always the circle continues
What in the fake deep, fake smart bull crap is that? Shut up dude, you’re not some lion among sheep. None of that even makes sense cause if that awful neuralink thing pans out it’ll be in 10-20 years and by then Bitcoin will change a lot.
Never stated to be a “lion” you goofy kid and your a complete idiot of you think that it’s 20 years off lmao
(((Mark Zuckerberg)))
Well there goes my excitement for Death Rows comeback down the toilet real quick. F the NFTs and F all the metaverse BS!!
I’m a big fan of your boxing ? I was looking at you growing up and you are really great at boxing & teaching others the rope keep up the good work ?