Snoop Dogg is one of the latest rappers to join the metaverse, and even in this burgeoning virtual reality, people have to pay the cost to be near the boss.

Joining heavy hitters such as Adidas, Atari and deadmau5, Tha Doggfather has been developing his own interactive world in The Sandbox, an Ethereum-based platform for creating and monetizing online hangout spaces and gaming experiences.

The aptly-titled Snoopverse is where the West Coast OG is currently building a Voxel Art version of his real-life mansion in Diamond Bar, California, where he’ll be throwing private virtual concerts, parties, art gallery exhibitions and more.

In addition to offering exclusive NFTs such as Snoop Dogg avatars and souped-up cars, the Snoopverse gives people the chance to buy virtual land. The first round of real estate — featuring 122 plots of lands, 67 plots of premium land and 3 estates — went on sale last week, and there was one hotspot that got snapped up for a hefty fee.

According to Rolling Stone, one NFT collector spent $450,000 on a virtual plot of land in the Snoopverse on Friday (December 3). While that might sound like an inordinate sum of money for virtual land, Snoopverse land owners can actually build on their plots and profit off other residents who visit.

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The Snoopverse is far from Snoop Dogg‘s first move in the NFT world. In April, Uncle Snoop launched his A Journey With The Dogg NFT auction on, which offered pieces of unique artwork celebrating his early career, along with an original track.

Then, in August, he teamed up with Def Jam co-founder Russell Simmons to curate and produce the Masterminds of Hip Hop: An Exclusive NFT Collection, which celebrated some of Hip Hop’s earliest pioneers including Grandmaster Caz, MC Sha-Rock, Busy Bee Starski, DJ Hollywood and DJ Eddie Cheeba.