Lauren London took to Instagram on Thursday (January 23) to debut the forthcoming Puma collaboration with the late Nipsey Hussle’s Marathon Clothing. The collection, named “Hussle and Motivate,” will reissue significant pieces from the previous partnership between the two brands as reported by Bossip.
The first Instagram post features London in the new gear with some of Nip’s closest confidants, including YG, J. Stone, Killa Twan and Pacman Da Gunman. The caption displays one of the Crenshaw native’s mantras, “#HussleAndMotivate.”
The second post from London shows her with her head down rocking a bracelet with the slain rapper’s name “Ermias,” which translates to “God Will Rise.” The words on the photograph read, “We (The Marathon Clothing) honor the endurance and unwavering faith of those that never quit.
“Our products represent their testimony. Life is a marathon.”
The ATL actress’s first campaign with PUMA titled “Forever Stronger” dropped last December. That project came with a short film featuring a poem read by London and written by Nip’s younger sister, Samantha Smith.
Since the rap icon’s untimely demise last March, supporters, fellow musicians and friends continue to show appreciation for his artistry. The 2020 Grammys will host a tribute to Nip, boasting performances from YG, Meek Mill, John Legend, Roddy Ricch, Kirk Franklin and more.
R.I.P Nipsey, still bumping victory lap!
Why?
Guess maybe you should change the culture so glorifying violence and crime isn’t its main purpose
Yo, where was Pacman da gunman when Nip got shot? Guess he couldn’t keep up. ;D. His fat ass couldn’t make it to the store on time.
Facts man!!! All these big-bodied mustards be hanging with rappers but can’t do jack when it matters the most.
Like vultures feeding off a carcass. It doesn’t matter if this broad was with Nipsey. She’s a vulture cashing in. Whack t-shirts made in China.
Im starting to feel like there is a fine line between, Lauren needing to mayb move on with her life & her always being about Nipsey to the point of it looks commericial sumtimes.. i dunno, mayb just me..
Hoes gotta eat too. Nah I just had to say that joke. But it doesn’t matter. She’s making money off of his name. He would’ve wanted that for her and his child. So what.
RIP Nipsey, atleast your vrou is still trying to Hussle and make money for the family even if she using your name which I think is 100% fine, it’s want Nipsey would have wanted…taking care of his family.