JAY-Z is getting into business with the National Football League. According to the New York Times, Hov’s Roc Nation has signed a deal with the NFL to aid in the league’s social justice efforts and bolster its connections in the music industry.
Roc Nation will reportedly serve as the NFL’s “live music entertainment strategist,” which includes consulting on productions such as the Super Bowl halftime show.
JAY will also contribute to the league’s Inspire Change initiative. The campaign was created after multiple players followed former San Francisco 49ers quarterback Colin Kaepernick’s lead by kneeling during the national anthem to protest racial injustice and police brutality.
“The NFL has a great big platform, and it has to be all-inclusive,” JAY told the New York Times. “They were willing to do some things, to make some changes, that we can do some good.”
NFL commissioner Roger Goodell added, “We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better. I think that’s a core element of our relationship between the two organizations, and with JAY and I personally.”
Hov’s partnership with the NFL comes after he turned down the league’s offer to perform at the Super Bowl LII halftime show. On The Carters’ EVERYTHING IS LOVE album, which received a perfect rating from HipHopDX, he mentioned his rebuffing of the gig on the single “APESHIT.”
“I said no to the Super Bowl: you need me, I don’t need you/Every night we in the end zone, tell the NFL we in stadiums too,” he rapped.
JAY also reportedly tried to convince Travis Scott to not participate in February’s Super Bowl LIII halftime show. Scott ended up performing, joining Big Boi as one of the guests during Maroon 5’s set.
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Everybody got a number ?
1. No one never verified that the NFL really wanted Jay-Z to headline the Superbowl halftime show.
2. Look at the halftime shows in the past decade+, Jay doesn’t even fit the mold to be considered as a headline. He’s a rap star, not a pop star.
3. Jay keeps selling out black people and yet we keep giving him passes. Remember the Brooklyn Nets? Him and Beyonce wasn’t pro-black (or “woke”) until being pro-black became the trendy thing to do. Even still.. they’re not.
4. Jay told us a long time ago, it’s a business, man.
5. No one questioned or noticed when Jay and Meek announced their partnership, they didn’t use black media to do it… they got Gayle King.
The list continues and we’re still blind to it. He’s a very talented rapper and businessman.. but he isn’t “for us”.
Stop being hater and stop analysing nonsense
How exactly did Jay-Z “sell-out black people”?
It’s always someone with little understanding, absolutely no solutions or resources who says something like this. Nothing changes overnight. Jay-Z would never be able to be in this position if it wasn’t for those who fought for civil rights. In turn, we may never again have to see a Kaepernick situation because of what Roc Nation is doing now.
You may not appreciate this gesture and it may not mean much to you, but its a step towards a better black community.
Meanwhile, you are so “woke” but day in and day out you wake and go to sleep without any impact for your people.
Man shut the F up!
Do you have more intelligent commentary, or is this your limit?
You lemming. What exactly has roc nation done for the Kaepernicks of the world? Look into the details and you will realize the answer is nothing. Also look into the shawn Carter scholarship fund. He made a big deal about it and then donated $6431 to the fund in 2010. (A year in which he made $63 million.) Face it , the guy you worship isn’t fraud.
You are so caught up in your emotions or just can’t comprehend much. The issue is not what Jay-Z has done. The issue what have YOU Done? Have you done more for your people than he has? Or is your being ”woke” limited to commenting on websites run and owned by the same people you call the problem?
Woke? Jay-Z? Not woke? You spewin out opinions and feelings, not facts. Crack under the moonlight will do that.
Couldn’t agree more. We as a people love worshipping fake people. Jayz is a phony. He doesn’t care about black people, shit hes proven that he doesn’t care about his wife. It’s all business. Yet these people live vicariously through him, bragging about his wealth and his fake accolades as if they achieved it themselves.
You’re 100% right. These clowns in the comments are some D-riders and don’t know how to do research or think for themselves.
100% facts. These are millionaires looking out for their own self interests,nothing more.
And Colin still does not have a club…
Jay-z juz a house neegah
That album with Beyonce is trash. Stop with this bullshit
Jay Z will never be or eclipse Nas even after all his accolades as the Rap GOAT. Nas is our People’s Champion. Jay-Z is clown! One minute I say “No to the Super Bowl” the next minute joining the Super Bowl. Now are those facts or false pretenses! I guess “Meek the Cheek Mill” will still massage his anal. FACTS
You still debating Jay Z / Nas 20 years later?
Yep because silly Jay Z fans say he is the GOAT based on his money and not solely rapping alone. They eat is anal because he does Pop rap to stay in the rap game!!!
Wasn’t Jay-Z begging Travis Scott not to perform at the Super Bowl earlier this year and now he wants to join forces with the NFL? Anything for money huh? How about he uses some of that money to fix up this midlife crisis he’s having with those dreads he’s rocking now?
NFL is just trying do some more bamboozling! Just like we got Bamboozled us with Obama. Coincidence or is it part of the Master Plan?