It’s no secret that A$AP Ferg loves his hometown. New York City is the birthplace of Hip Hop and has produced several talented artists and groups to leave a mark in Hip Hop, such as A$AP Ferg and his A$AP Mob brethren.
To celebrate his passion for the Big Apple, A$AP Ferg linked up with Snapple for a unique collaboration dedicated to all the corner stores in New York City.
The new collaboration features a mini-documentary titled A Snapple Corner Story and a capsule collection full of merchandise for fans to get their hands on. The documentary showcases the importance of corner stores to the streets of New York City and how vital they are to the people that walk through their doors.
https://youtu.be/i3laIb5Rplo
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The capsule collection includes a selection of clothing such as a brown hoodie, a navy stonewashed tee, a black tee, socks, and a black hat with the Snapple logo on the front and “A Corner Story” embroidered on the side.
“The chance to partner with Snapple on this film was an incredible opportunity,” Ferg said in a statement regarding his excitement working on this project with Snapple. “I’ve been a fan of Snapple all my life, and being able to give back to the community and the people who made me who I am today means everything to me.”
Keurig Dr. Pepper Vice President of Brand Marketing, Katie Webb explained how A$AP Ferg was the ideal person to work with on this collaboration given his ties to the community.
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“A native New Yorker on the pulse of music and art – A$AP Ferg was the perfect creator to collaborate with on this initiative,” she said. “It’s an authentic partnership that gives back to Snapple’s roots and highlights the enduring culture of New York City.”
Fans can check out the capsule collection, which is available now, here.
