Travis Scott’s highly-anticipated CACTI hard seltzer has landed. While Cactus Jack wasn’t physically present for the 2021 Grammy Awards on Sunday (March 14), he still managed to make his presence felt in the form of a 30-second commercial supporting his new Anheuser-Busch beverage.
The ad doesn’t prominently feature Scott himself, but does include an appearance from comedian-actor Eric Andre. Taking place in the barren desert, a group of determined bikers ride together to a cave to deliver cases of the delicious CACTI to a secret location.
With the drinks arriving on Monday (March 15) just ahead of the spring season, the timing lines up for Scott to carve out a lane and take over the hard seltzer industry. Coming in strawberry, lime and pineapple flavors, CACTI will be readily available in supermarkets across the United States.
“CACTI is something I’m really proud of and have put a ton of work into,” Scott said in a press release. “Me and the team really went in, not only on getting the flavor right, but on thousands of creative photos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world.”
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He continued, “We always try to convey a feeling in our products. I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
Travis Scott Became Hip Hop's Biggest Brand In 2020, But Will The Music Match His Star Power Going Forward?
Travis Scott was also nominated for Best Melodic Rap Performance with “Highest in the Room,” but the Houston rager left the Grammy Awards empty-handed following his eighth nomination. He will look to earn his first victory with his forthcoming Utopia album, which he describes as a “new fucking sound.”
Watch the commercial above.
