After hustling his way onto Kanye West and T.I.’s radars in the early 2010s, Travis Scott's career got off to an auspicious start on G.O.O.D. Music’s 2012 compilation Cruel Summer. Since then, the Houston rapper/producer established himself as one of Hip Hop’s most electrifying performers while releasing a series of increasingly ambitious albums, culminating in 2018’s 4x platinum blockbuster Astroworld. A 2021 study found Travis Scott to be the most influential person in youth culture; between his musical success, collaborations with McDonald’s, Fortnite and Air Jordan, and high-profile relationship with Kylie Jenner, it’s not hard to see why.
After hustling his way onto Kanye West and T.I.’s radars in the early 2010s, Travis Scott's career got off to an auspicious start on G.O.O.D. Music’s 2012 compilation Cruel Summer. Since then, the Houston rapper/producer established himself as one of Hip Hop’s most electrifying performers while releasing a series of increasingly ambitious albums, culminating in 2018’s 4x platinum blockbuster Astroworld. A 2021 study found Travis Scott to be the most influential person in youth culture; between his musical success, collaborations with McDonald’s, Fortnite and Air Jordan, and high-profile relationship with Kylie Jenner, it’s not hard to see why.