The stakes were high for the Beastie Boys in 1989. Capitol Records had invested hundreds of thousands of dollars into the motley trio’s sophomore album, Paul’s Boutique.
But according to the Beastie Boys Book, Mike D, MCA and King Ad-Rock turned Record Plant, an iconic Los Angeles studio, into their own personal video arcade. At the time, Guns N’ Roses were there to shoot the video for “Patience,” which didn’t make focusing any easier. Needless to say, they struggled to finish the album.
In an excerpt from the book, Mike D admits they liked the songs they recorded at Matt Dike’s (the late co-founder of Delicious Vinyl) apartment better but ended up going back to Record Plant anyway.
“The upside was that we finally did finish Paul’s Boutique in that second push at the Record Plant,” Mike D writes. “The downside is that we wasted So. Much. Fucking. Money. I don’t know the exact amount, but it was hundreds and hundreds of thousands of dollars fronted us by Capitol, which would come out of our royalties.
“It was even more of a fucking waste because we still liked many of the instrumental tracks from Matt’s apartment best anyway. Soon enough, though, the amount of money we’d just wasted would be the least of our problems.”
Ad-Rock goes on to explain “the most weirdest and most bummerish thing” occurred after the album was released on July 25, 1989. He insinuates the new faces at the label didn’t exactly help the record sell and did little to promote it.
“We just assumed that because Licensed to Ill sold a billion copies, Paul’s Boutique would do the same,” he writes. “But, like, it didn’t. I went to the Tower Records on Sunset Boulevard a couple days after it came out, and they didn’t have any copies. So I thought, Great, this shit is flying off the shelves and we are still large.
“It turned out that they did sell out quick, but Capitol had only sent, like, I don’t know, a hundred or so copies. No back order, nothing.”
Ad-Rock continues, “Seriously … Capitol is literally down the street from Tower Records. Can’t someone drive a couple boxes over? I mean, shit … I’ll buy the goddamn stamps.
“We don’t know who we were supposed to call to be like … ‘You know, there’s no copies at Tower Records’ or … ‘Is there a better game plan than us humiliating ourselves by making a record trying to pick a fight with MC Hammer?'”
Fast-forward to 2019 and Paul’s Boutique is considered a classic by countless Hip Hop purists. The sheer number of samples used on the album is staggering and wouldn’t be possible today.
Produced by the Dust Brothers, Mario Caldato Jr. and the Beasties themselves, the 15-track effort combined samples from Sugarhill Gang, James Brown, Paul McCartney, Kurtis Blow and a plethora of other diverse artists with the Beasties’ brash and often comedic lyrics.
In celebration of Paul’s Boutique’s 30th anniversary, adidas Skateboarding and the surviving members of the group held a reveal party at Beyond The Streets in Brooklyn earlier this week. LL Cool J led a discussion about the album, while original Def Jam Recordings creative director and longtime friend Cey Adams contributed the graffiti.
Revisit the album in its entirety below.
5/5
I disagree. The only people that were rocking to this album back then were the suburbanites. It was not well received by the average fan or the purists. After 30 years it still hasn’t grown on me.
5 /5
Overrated group
None of their records appeal
A bunch of yelling over some hype beats
Music doesn’t move anything
They just liked the lifestyle
That’s why only hipsters talk about them
Like about three records
Being white helped them
I’m not surprised that there is some negative remarks here. People wanted Licensed to Ill 2. It wasn’t that. If you read their book, you find out that licensed was almost a joke. A parody of meatheads, etc… I bought this on cassette when it came out, and it didn’t move me at first. However, after several repeat listens, it grew on me. I didn’t know about the samples involved in making the record. It’s crazy. YouTube has playlists devoted to the samples they used. It became my favorite over the years. So, overrated? Nah. They’re in the rock hall. They remained relative in a genre that has a super short attention span. The charitable things they did, were unprecedented at the time. Sure being white helped them. There weren’t many white rappers then. They could have been considered a novelty act, but yet here they are. You won’t find too many artists that have been on the scene as long as they have. They’ve earned their spot, whether you like them or not.
Underrated. Always.