New York City, NY – Iconic streetwear brand FUBU, founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown, is back — thanks to a new partnership with Century 21 department stores. Their capsule collection launched March 1, and available both online and in the store’s Next Century space in their Lower Manhattan location, is just the beginning of a new era for the company.

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We told ya’ll we had some things coming. A behind-the-scenes sneak peak of our first campaign of the year. Refreshed designs, all new colorways. Dropping 3/1. #FUBUxC21 #CantResistAClassic @fubuthecollection @officialfuburadio @forusbyusnetwork @hotelfubu #fuburadio Stay tuned, we got an announcement coming your way tomorrow.

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“We feel like we haven’t touched the surface on how big it can be,” Carlton Brown noted in a recent interview with Complex, adding that licensing deals for suits, underwear, eyewear, a women’s line, radio, and TV are also in play.

“FUBU is not just a clothing line … it’s a lifestyle that can play [in] many categories.”

The new collection designed by J. Alexander Martin, “Can’t Resist a Classic,” is a spin on OG FUBU styles, featuring hoodies and sweatshirts branded with the classic FB logo.