After creating one of the most distinguishing brands of urban clothing on the market, FUBU has finally been awarded damages from copycats. FUBU was awarded 6.7 million dollars from US District Court judge Denise Cole for the trademark infringement of their clothing line “05” by Solid Clothing, Inc. In 1999 Solid Clothing, Inc. released look-alike (bootleg) athletic jerseys to the public, hindering FUBU’s sales of the original items. Solid Clothing, Inc. claimed that the “05” on FUBU’s jersey’s merely stood for a number, having no significance.
In a statement to the media on of the four owners, Daymond John said “We are grateful that the court has recognized what we at FUBU already knew, that “05” is a strong trademark of our company, into which we have invested millions of dollars. This case also sends a message to our many imitators that we will not stand idly by while copycats and counterfeiters make money off our trademark”. This trademark infringement case marks one of many the company is in pursuit of. FUBU has pending litigation against Abercrombie & Fitch, Wal-Mart, Charlotte Russe and The Children’s Place. To all you clothing makers, remember For Us By Us, and stop copying!
