Killer Mike is having a rough time on social media. Less than a month after becoming a trending topic for his controversial appearance on the National Rifle Association’s television channel, the Run The Jewels member is being slammed again for a botched attempt at exposing MSNBC’s Joy Reid on Instagram.

Reid was one of Mike’s most prominent critics following his infamous interview with NRATV, and it seems the veteran MC was waiting for her to slip up. The MSNBC host wrote “H&M” in an Instagram post, and Mike assumed she was supporting the fashion retailer that caused an uproar for its racist advertisement. Unfortunately for him, this wasn’t the case.

“So me doing an interview about black Gun Ownership with the NRA is “bad,” but you promoting a company that tagged a black child a monkey is ‘good, cool, acceptable,’ Mike commented. “Ok check. Smh niggas.”

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Reid clapped back by noting H&M is an abbreviation for hair and makeup before referencing the sunken place from Jordan Peele’s hit film Get Out.

“’H&M’ stands for ‘hair and makeup,’ Mike,” she responded. “The two women beside me in this pic did my hair (H) and makeup (M) for a shoot. The blouse I’m wearing is by @norisolferrari and I doubt you can buy it at the retail chain you’re thinking of. (I got it from the designer via a stylist.) And here I was thinking you were an intellectual, and not just the guy who hangs out in the sunken place talking guns with the NRA’s ‘official black guy’ who literally changed his last name to ‘black.'”

Mike apologized and admitted his mistake, but the damage was already done. Twitter has been filled with users mocking his failed attempt at calling out Reid.

Check out a sample of the reactions below.

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