Speculation began to swirl like a cyclone when a curious marketing campaign kicked off from Jay Z’s TIDAL camp that gave no information other than the number “4:44.” Many people thought it signaled a new album from Hov, but it looks like that’s likely not the case.
During Wednesday night’s (June 7) NBA Finals, a trailer aired that finally shed some light on the mysterious campaign and it pointed to a film rather than an album — and people are either confused, convinced they know exactly what it is, or simply surprised.
The monochromatic clip features Academy Award-winning actor Mahershala Ali as a boxer and Danny Glover as his coach. According to the brief credits at the end, 12 Years A Slave actress Lupita Nyong’o is also starring in the project. 4:44 is likely a TIDAL exclusive film in partnership with Sprint. There is no official entry on IMBD and it has no release date as of yet.
Countless people — including Charlamagne Tha God— took to social media to express their confusion, outrage or guesses at to what 4:44 actually is. Some even concluded the soundtrack for 4:44 was indeed a Jay Z record, or that the movie is actually a video promoting Jay’s new single.
Check out some of the reactions below and watch the trailer above.
I love how everybody has an answer bc they need to be the know it all. Just wait until whatever’s in the works is brought to light.
agreed…everyone has to know everything right away these days. stop speculating
We are the Original 444. Google GHG Entertainment and check the verbal trail throughout all our music! CDXLIV 444# is what it really is!
Mahershala Ali acting like Muhammad Ali after one of Ali’s 4 wives said LeBron is the Ali of Basketball. Aired during the 3rd game – which the Cavs lost. The 4:44 is about LeBron. He needs to win 4 straight to get that 4th ring and 4th Championship MVP.
And then if he and the Cavs lose one of the next 4 games, then that 4:44 theory goes out the window.
dumbass(‘s)
if you mad now. Blame yourself. You made yourself believe its an Jay Z Album even though there was no evidence for it.
fuck tidal forever now
Boycott pedophilia and those who are supported by pedophilia; Boycott Jay-Z. #MAGA