When it comes to Hip Hop’s first billion-dollar couple, people love a great “theory.” Proof of this was when Beyonce was recently spotted rocking the same earrings as she did in her “If I Was A Boy” music video — sparking rumors about the sex of her twins. While the intricacy of that is perhaps giving Bey and her marketing team way too much credit, this latest rumor, which centers around an alleged new Jigga album, seems a little more solid.
Is Jay looking to notch another summer under his belt? There have been numerous clues about a new album floating around for a while now, and Jigga has been spotted in studios with numerous heat-makers. But now a new series of ads has the internet in an uproar. The number 4:44 — which many people noticed being plastered around New York City this week — appeared on many sites in an ad that is rumored to be linked to Jay’s music streaming service, TIDAL.
One Twitter user also noted that there’s a casting call for a Jigga video.
Add all this evidence together, along with his upcoming headlining festival dates, and a strong case can be made for a new album.
While, to be fair, the argument can be made that TIDAL could be advertising anything, it’s important to note the significance of the number four in the lives of the most powerful couple in music. For starters, they both celebrate their birthdays on the fourth (Beyonce is September 4 and Jay’s is December 4). They got married on April 4 (04/04), and have matching “IV” tattoos on their ring fingers. Their daughter’s middle name, Ivy, is symbolic of the Roman numeral letters that represent the number four (IV).
Also, a point that most have overlooked is that July 4 will mark four years since the Magna Carta Holy Grail was released. Perhaps all signs are hinting to a follow-up? Could it be a collaborative album with Jay and Bey? Will it be an ode to Bey? Is Jay Illuminati?
The fact remains that Jay is definitely working on new music and many who have been privileged to hear it swear that we’re in FOUR something special.
We’ve compiled some clues as to what the upcoming project may sound like. Let us know your thoughts.
who gives a fuck about a new Jay-Z album at this point
ppl that pay for TIDAL, lmao
Or ppl they pay for Apple Music or Spotify.
Anyone who is really a Hiphop fan. You should stick to that corny shit
Why dont you just tell us since some one paid to advertise that on your website?
Only King HOV can drop an album on April 44th because he’s King HOV and he got the money to make it happen. Broke ass Nas can’t do that. Ask Russell Simmons why Nas can’t drop an album on April 44th.
Nah you aint caught up…Ask Russell Simmons
Nah, you can’t use “Ask Russell Simmons” for your reply anymore, bitch. I made it my thing now. Find another reply you think is clever and use it over and over again before I take that one too, ya broke Nas stan.
Cause that’s what you’re good at, taking shit. Nothing you ever mentioned here yourself is of value. It’s amusing to see you rep Hov so damn hard, that it can’t be nothing else other than you are a truly lonely loser who wants to be as rich as Hov, but, in reality, is as broke as us Nas stans. We got ya back, bro!
NAS AIN’T YOUR FATHER!!!! GET OVER IT ALREADY!!!!
lol
A new Jay Z album would sound great, if everything after American Gangster wasn’t trash.
Corny marketing ploy. Just release the album. If people are still interested, they’ll buy it.
Whatever strand of weed the writer of this article was smoking, give me the next step DOWN! LOL!!! Whoever came up with the Kendrick Lamar Easter Sunday conspiracy theory must have the same plug.
Honestly I’m not in the mood to hear Jay-Z rap about extravagant shit that us regular folks cant attain at the moment so if he aint rapping from the soul then you can keep the bragging about billions
Word! Thats how I felt about Magna Carta as well…
u got a point because im sure u can relate to the millions and the other nonsense all the other rappers talk about
He gotta advertise like that bc his music don’t sell itself anymore
JAY HASN’T HAD A GOOD ALBUM IN YEARS!!!! NOT INTERESTED!!!!
who cares jay z stinks and sounds out of breath all the time when he raps
Yawn . . . . a bunch of meaningless lines about basquiat paintings and other shit I, and everyone else who will listen, can’t relate to. I’ll pass.
try goin back to retirement. he is best there.
What’s he going to make music about? Arthritis and Metamucil? Time to hang it up, he’s past his prime
JAY-Z OR JAY ELEC?
Jay Z dropping a album? Where can I pre order it???
Plz do, I need some grown man rap in my life. Y’all kids can keep that Lil yachty mess. Give me bars and real talk.
he’s not ur dad my man
Huh? You must be young..enjoy your yachty album.
Since when has Jay Z ever really focused of “grown man” rap? Dude still thinks he is a 17 year old drug dealer.
Maybe its a nod to 44 4’s?
Hopefully, Jay has something in the chamber. Tired of this mumble bullshit.
Most overrated rapper of all time. You can keep that shit.
…yet you wasted your time to mention a rapper you don’t like, about an album you don’t want to hear, after reading an article that you already knew you could care less about before starting…hmm …at least you got a few flame fire ride alongs I guess…
…yessir. Keep the Heckler close, you know them smokers’ll test ya…
You can def say i wasted my time, just as i currently am as i’m replying to your reply. But going by that logic, then doing most stuff on the internet would be a waste of time. I don’t know. I like Blueprint 1 tho. And have this flame.
It’ll be exclusive to Tidal and prove once again that it’s all about the money, and fuck the fans
nobody do exclusives no more dude
No one remember 22 2’s..
Zz.
more satanic garbage from the global elitist pedophile supported jay-z
Hov can rap till he 80. I wanna hear any and all music from him.
Why do they keep having Swizz Beats produce their albums? He always yells on the hook and it always comes off really annoying. The old stuff he did in the early 2000s was dope, but I can’t think of anything he’s done in the past ten years that I liked. “So Appalled” was dope, but I’m pretty sure he didn’t produce it.
just bumpin MCHG. solid work.
i’m sure the album won’t dissapoint.
4:44 is all over OKAYPLAYER.COM can’t click on any links. Maybe something The Roots or ?uestlove is doing?
Ask Russell Simons how King Hov will release another summer banger with Justin Timberlake. While Nas will be corralling a nobody called Lauryn Hill all summer and trying to get to not come out on stage 5 hours late. King Hov keeps stacking money while Nas and his stans keep looking like bigger losers.
You’re a sad soul to be on a hip hop site bragging about a billionaire who doesn’t give a shit about your pathetic life and also disrespecting Lauryn Hill, a legend. You’re so confused.
Stop playing I been hearing about this album for two or three years now. just drop the music Hov
I hope so! Hopefully this is Jay’s last album and hell gracefully leave the game. Going to be interesting to hear where he’s at lyrically and musically. Hope Nas drops soon too. The game needs it.
4 years since Magna Carta lmao. He’s old and just petty at this point, his lyrics are gonna be mediocre with all of the old guys saying nobody is like him still. It’ll prolly be one last embarrassment before he hangs his head for trying so hard