Kid Cudi’s passion for high-end fashion has earned him a deal with Coach.

The “Day N’ Night” rapper will appear in the luxury fashion company’s spring ’15 campaign.

Images of the rapper posing with an assortment of the bags from the collection have hit the Internet.

Cudi was enlisted by the brand – alongside Chloë Grace Moretz – for the second installment of its “Dreamers” collection.

Coach’s creative director, Stuart Vevers, recently spoke to WWD about why Cudi was casted.

“Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection,”​ he said.

Last year, Cudi performed at the opening of Coach’s Beverly Hills flagship store on Rodeo Drive.

Ads from the “Dreamers” campaign will appear in a wide spread of publications, such as Vanity Fair, GQ, Teen Vogue and Esquire beginning in February.

Check out the ads below:



For additional Kid Cudi coverage, watch the following DX Daily:

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