After fling a four million dollar lawsuit against Reebok last month, Pharrell Williams and the apparel company has jointly decided to end their business relationship. Believing that Reebok had breached the contract Pharrell had with them for his Billionaire Boys Club Apparel and his Ice Cream footwear by failing to meet quality and distribution standards, he filed the lawsuit last month. “Reebok and I both understand we have very different visions for my clothing line, BBC, and my sneaker line, Ice Cream,” Pharrell said in statement. “I have learned a great deal doing business with Reebok, and it has a been a great experience. I am pleased that we can part ways amicably and am excited to launch my line independently”.
With the separation Reebok will continue to sell the “Ice Cream” footwear through June 30, 2005 and Pharrell will drop his lawsuit against the company. “Although we would have liked for this venture to have been more successful, in the end, we both realize that the design and distribution fit just wasn’t there”, Dennis Baldwin Reebok’s Chief Marketing Officer said. “I comment Pharrell for his unwavering commitment to the strategic direction in which he intends to take his collections”.
