Noted producer Noah “40” Shebib will join a handful of celebrities this week as he takes part in the National Multiple Sclerosis Society’s (NMSS) annual MS Awareness Week.

According to, the Canadian beatsmith, who was diagnosed with multiple sclerosis at the age of 22, will appear in one of several electronic billboards placed in New York City’s famed Times Square. The billboards will feature various people who are living with the inflammatory disease and will also promote NMSS’ “MS Kills Connection > < Connection Kills MS” public awareness campaign.

40 previously spoke on dealing with MS during an interview with CNN and shared the details of his first experience with the disease.

“It started with sensory issues. I woke up one day and all the temperature in my body was distorted. My sense of hot and cold and what that meant to my brain was very confusing,”40 revealed to CNN. “I think one of the biggest struggles people with MS face is trying to define it to people and explain how it manifests itself. It’s very difficult, you know.”

40 is most known for his work with Young Money rapper/singer Drake, but has gone on to work with Lil Wayne, Alicia Keys, and more.

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