50 Cent is continuing his venture into electronics, having recently acquired KonoAudio last month through his SMS Audio company.
According to TechCrunch, Fif will release wired, wireless and earbud headphones as part of his new line. “I’m eager for my fans to hear my music the way it was intended – the way it was mastered in the studio,” 50 previously said in a statement. “The acquisition of KonoAudio will enhance our ability to bring the absolute, highest-caliber audio products to the market.”
Prior to this release, 50 had a deal with Sleek Audio to release a wireless hybrid headphone system called Sleek by 50. The deal dissipated before the product could hit the market.