Last month, 50 Cent announced his initiative to feed one billion kids, partnering with Pure Growth Partners to launch Street King, an energy shot that will supply a child in need with a meal for every shot purchased. Checking in from Australia, Fif explained what inspired him to launch his “Street King” mission and how more fortunate people can help out those in need.

“I grew up without money, but I didn’t grow up hungry. A lot of people out there actually hungry right now know, actually dying of hunger. I felt like it’s our responsibility to come together and do things to create a solution for this actual problem,” he said. “What I seen on this run out in Africa was unbelievable. The devastation and desperation of people who don’t know when they’re going to receive their next meal – or if they’re going to receive their next meal. I want to feed a billioin kids, and I need your help to do it. I need you to utilize your energy, your voice, to provide additional motivation for me at times. My new project is called SK, Street Kings, and y’all know the plan. I just told you the plan. I want to feed a billion kids.”

Watch him explain his intentions below, and head over to for more information.

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