Rapper turned entrepreneur 50 Cent continues to delve deeper into the electronics world with his newest company SMS Audio.

Complex.com reports that 50 Cent and his company SMS Audio have acquired headphone manufacturer KonoAudio. With this latest acquisition SMS Audio will now be releasing three different types of headphones including wired, wireless, and earbuds.

“I’m eager for my fans to hear my music the way it was intended – the way it was mastered in the studio,” said 50 Cent in a statement. “The acquisition of KonoAudio will enhance our ability to bring the absolute, highest-caliber audio products to the market.”

“I am excited to be part of the SMS Audio brand and believe in the forward-thinking nature and quality commitment of the company,” explained Brian Nohe, founder of KonoAudio. “KonoAudio has made significant investments in the areas of product development and branding resources and I am proud to bring that experience to SMS Audio. The businesses make a great combination.”

50 Cent joins a growing list of Hip Hop artists who have tried their luck at the electronics market; they include Diddy, Dr. Dre, Jay-Z, and more.

The SMS Audio headphones are expected to hit the market this fall.

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