Kanye West has already conquered music, movies and fashion – now, the Chicago emcee is ready to take over the Internet. ‘Ye has joined forces with ad agency GlobalHue for a new behind-the-scenes Internet centering on his upcoming Watch the Throne tour with Jay-Z.
According to Adage.com, GlobalHue has teamed up with Yeezy to launch Voyr, a subscription-based webcast series covering his and partner Jay-Z’s 35-date tour. The webcast will provide fans with a “720-degree” look at their tour, including rehearsals, personal exercise routines, a documentary on ‘Ye and an animated series based on ‘Ye’s hit song and film “Runaway.”
Launching this September 15, ‘Ye and Jay’s Voyr won’t come without a cost, however. Fans will have to pay $3.99 an episode or $4.99 a month to view the all-inclusive program.
Kanye’s involvement with GlobalHue marks the company’s first venture with a celebrity. The company plans on working with other notable figures in the entertainment industry, possibly including Oprah and ‘Ye’s “All of the Lights” collaborator Elton John.
Although the company has yet to announce any definite featured individuals, a number of Hip Hop’s finest will be featured in Kanye’s segment, including Busta Rhymes, Nas, Beyonce and others.