Kanye West has already conquered music, movies and fashion – now, the Chicago emcee is ready to take over the Internet. ‘Ye has joined forces with ad agency GlobalHue for a new behind-the-scenes Internet centering on his upcoming Watch the Throne tour with Jay-Z.
According to Adage.com, GlobalHue has teamed up with Yeezy to launch Voyr, a subscription-based webcast series covering his and partner Jay-Z’s 35-date tour. The webcast will provide fans with a “720-degree” look at their tour, including rehearsals, personal exercise routines, a documentary on ‘Ye and an animated series based on ‘Ye’s hit song and film “Runaway.”
Launching this September 15, ‘Ye and Jay’s Voyr won’t come without a cost, however. Fans will have to pay $3.99 an episode or $4.99 a month to view the all-inclusive program.
Kanye’s involvement with GlobalHue marks the company’s first venture with a celebrity. The company plans on working with other notable figures in the entertainment industry, possibly including Oprah and ‘Ye’s “All of the Lights” collaborator Elton John.
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Although the company has yet to announce any definite featured individuals, a number of Hip Hop’s finest will be featured in Kanye’s segment, including Busta Rhymes, Nas, Beyonce and others.
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