On August 7th Reebok unleashed part of its new advertising campaign on television with Desert Storm rapper Fabolous helping to promote their new sneakers. The thirty-second commercial features Fabolous in a white sweatsuit and the new Classic Leather Blaze sneakers. The new classic leather blaze will be selling for a retail suggested price of $65.00. Director of Reebok Advertising, Brian Povinelli, explained in a statement Reebok’s reasoning for using Fabolous in their ads, “Fabolous is an up and coming icon in the hip-hop community. His involvement represents Reebok’s evolution of the Classic collection by taking retro silhouettes and giving them modern flavor”.
Fabolous is featured on the “Like Mike” soundtrack as well as the underground banger “Grindin” the unauthorized remix. He is currently working on his second album “Street Dreams”, which is slated to drop October 29th. Reebok also has Philadelphia 76ers Allen Iverson as a national spokesman for their company. Reebok sales for 2001 totaled 3.0 billion worldwide.
