On Wednesday, August 11th, top HOT97 deejay/radio personality Funkmaster Flex threw a concert in honor of his birthday. A “Who’s Who in Hip Hop” performed including Cam’ron, The L.O.X., M.O.P. and Ja Rule, each running through their underground and mainstream hits while transporting the audience further and further down memory lane. The night was a far cry from New York’s current club scene upscale Chelsea hotspots like Marquee and Pink Elephant where a chic dress code determine entry and Top 40 playlist (read: no underground Hip Hop) await for your listening pleasure.
During the night, frenzy erupted constantly. From the moment the deejay played the horns from M.O.P.’s stick-up kid anthem “Ante Up” to hearing the Godzilla intro to Pharoahe Monch’s 1999 classic “Simon Says,” it was as if the crowd was hearing these songs for the first time in years. Although “Ante Up” and “Simon Says” only have a one year gap between the years they debuted, both songs became mainstream success due to their immense popularity in the Tunnel, one of New York City’s most infamous Hip Hop nightclubs during the 1994-2001 New York Rap reign.
Since 2003, diehard “east coast hardcore Hip Hop” fans have lamented New York’s fall from grace as Rap’s ruling coast. And while most Hip Hop heads are quick to lay blame on southern Rap’s seven year (and counting) reign as the reason New York can’t manage to get back on top, even fewer people can figure out what actually caused the east coast Rap slump. It’s hard to imagine that currently the only new “east coast” rapper with a serious buzz is Young Money Records’ Nicki Minaj, a witty Queens’ female emcee signed and endorsed by more southern rappers (Lil Wayne, Gucci Mane) than those from her own native Queens’ New York hood.
While one can never deny the legendary rappers (Nas, Wu-Tang Clan, Big Pun, DMX, Jay-Z, Notorious B.I.G., Mobb Deep and others) and classic albums (Reasonable Doubt, Illmatic, Ready to Die, The Infamous and more) that were birthed during New York’s golden ’90s era, New York’s current Rap slump is alive and well.
But how did New York rappers fall from dominance? Some cite the east coast’s lack of unity while others blame Hip Hop’s cyclical nature. One thing can be agreed upon though: Hip Hop songs that dominated airplay in New York City were at one time directly connected to the city’s once-unmatched club scene, which has changed drastically from its ’90s heyday. Now-defunct hotspots like The Tunnel, Speed, Envy and even Diddy’s sexy lounge Justin’s helped catapult underground phenoms into bonafied Rap stars, all with the help of a little thing known as a “club banger.” Club bangers (songs popular in clubs) still exist so why can’t the east coast get any love?
And if New York still remains the “city that never sleeps” when it comes to nightlife, why is hardcore New York Hip Hop getting snoozed on? Did the demand for hardcore east coast Hip-Hop cease when the “Tunnel era” ended?
ANY GIVEN SUNDAY
Owned by “King of New York Clubs” Peter Gatien, (who also owned several popular New York City clubs including The Palladium and Limelight), the Tunnel hosted a Hip Hop night every Sunday. A former warehouse that boasted multiple rooms and floors the Tunnel was a hotspot for buying and selling illegal drugs like Ecstasy, cocaine and ketamine. Although the huge club was known more for its rave club scene and weekly parties catering to Techno-loving club kids, the Tunnel became the new “Studio 54” for the Hip Hop crowd during late 90s.
Located on 12th Avenue between 27th and 28th in the Chelsea neighborhood of Manhattan, the Tunnel attracted a predominantly street crowd from all five boroughs for Sunday’s Hip Hop night. Admission lines stretched for blocks every Sunday and, despite having no dress code, club bouncers were very selective about whom they let in. Hundreds could get turned away on any giving night while the club remained packed beyond capacity inside.
“The lines would be so long, you might not get in,” Javone, of Brownsville, Brooklyn reminisces. “I knew people who showed up every Sunday and never got in.”
“I saw hundreds of people waiting in below zero weather, right off the Westside Highway near the water, freezing, just to get inside the Tunnel. It was crazy,” says barber/stylist EZ, who frequented dance clubs like The Wetlands and Palladium before the Tunnel’s Hip Hop heyday began.
“Before the ’90s, Hip Hop scene, before the Tunnel, we gravitated toward the house (music) club scene ‘cause that’s where the women were. Women weren’t really hanging at the Hip Hop clubs in the early ’80s because there was too much violence,” EZ explains.
In the late ’90s, a Sunday night spent at the Tunnel was a coveted experience for any New York Hip Hop head. Immortalized in Hype Williams’ 1998 film Belly, the Tunnel’s carefree vibe coupled with easy access to celebs, sex and drug culture made any rap video fantasy pale in comparison to what you could experience at any other club on a Sunday night in New York City.
“Once you were inside, it was a no-holds barred environment,” Javone explains. “The co-ed bathrooms were one of the illest things I’d ever seen in a club. Imagine using the bathroom and a girl is in the stall next to you using the toilet…People were definitely having sex in the Tunnel.”
While sexual tension was at an all-time high inside the Tunnel, so were robberies, violence and drugs. BET producer/videographer Choke No Joke recalls how violence among patrons and with police was the norm at the club.
“It wasn’t unusual for me to see someone laid out on 11th Avenue after a night of partying. Whether they had gotten beat unconscious or shot, there would be guys laid out in the street after the night was over,” Choke explains. Despite the threat of constant violence, Choke often went into the crowd and filmed the Tunnel partygoers as well as the performances for the NYC public-access show StreetFunk TV.
“On a typical night, there were alot of drugs, tons of alcohol. You had real gangster-types and stick-up kids on any given night in there,” Choke explains.
“You definitely wanted to come and stay with a group in the Tunnel. Anything, rape, robbery, fights could go on and anybody was a target,” explains Javone. “Even rappers were getting robbed because most party-goers came to rob somebody.”
And while security ran a tight ship to supposedly keep violence out, violence by security against club-goers wasn’t unusual.
“Tunnel security was the first security I’d ever witnessed that was a professional combination of street toughness and the skill of professional law enforcement,” EZ states.
He continues, “Security was strict with most normal club-goers but they [security] made reservations for street dudes. However, when you got out of line, they [security] could get very violent and had no restraint. You could lose a damn eye in the Tunnel.”
Despite the club’s ongoing violence and constant drug raids by NYPD, Sunday nights at the Tunnel became the epicenter for some of New York’s greatest rappers and their biggest hits. Every Sunday, the legendary DJ Big Kap and HOT 97’s own Funkmaster Flex (along with young deejay Cipha Sounds, now a nationally known deejay/radio personality on Sirius and HOT 97) spun the latest in underground Hip Hop street records, making the Tunnel a breaking ground for some of the late ’90s most successful rap songs and a platform for New York’s underground rappers to enter the mainstream. Creating a “Tunnel Banger” was no easy feat, as Tunnel deejays and its crowd were brutally honest and sometimes violent in their approval or disapproval of your music. Many rappers considered it a badge of honor to have the Tunnel stamp of approval on a record. At the time, most New York rappers valued the club’s support more than popular radio airplay.
N.O.R.E. of Capone-N-Noreaga recalls his memories fondly. “I remember a lot of times I used to make records and bring ‘em [first] to Big Kap, to [Funkmaster] Flex, to Cipha [Sounds]…And if it worked in The Tunnel, then the reaction was, ‘Okay, now let’s take it radio.’”
Havoc of Mobb Deep echoes a similar sentiment. “Nothing felt better than being in the Tunnel hearing your own record making people go crazy! No drink, no drug can give you that high,” Havoc reminisces. “At one point, the main reason I started going there was to see the reaction to other people’s records, plus my own.”
“The first golden era is of course the ’80s. The second golden era was with the Tunnel. With the Tunnel you had M.O.P rocking, Mobb Deep, Foxy Brown and of course [Notorious B.I.G.],” reminisces EZ. “These were artists that, at the time, were on fire.” (Hear Notorious B.I.G.’s “Ten Crack Commandments” )
And the Tunnel didn’t only cater to “East Coast crime Rap.” On a Sunday night, it wasn’t unusual for “Come Clean” by Jeru Da Damaja, Master P’s “’Bout It, Bout It” and “Only When I’m Drunk” by Tha Alkaholiks to all be played consecutively because the people, not the radio, dictated what was hot.
“It was definitely diverse. You had your backpacker crowd, your Top 40 crowd, your hood crowd. It was no telling who you might meet in the Tunnel,” Havoc explains.
Rap artists belonging to different genres of Rap co-existed peacefully among the playlist and so did the patrons who enjoyed these songs. This balance was one of the most distinguishing qualities that separated the Tunnel from other local Hip Hop clubs, making it a rare experience that patrons would brave its violent, unpredictable environment just to be a part of. This same balance is one that many of today’s fans would agree is lacking throughout rap music, not only within New York City.
Tri-state rappers weren’t the only ones who benefitted from exposure at the famed Tunnel Club. The nationwide popularity of New Orleans rapper Juvenile’s debut single “Ha” spread to the Big Apple, prompting him and his Cash Money Millionaires (Hot Boys and Big Tymers) crew to appear at the club over the years. Well-known artists such as Chicago’s Da Brat, Miami’s Trina and even Los Angeles legends Dr. Dre and Snoop Dogg all went on to perform their hits at the Tunnel as well.
“At the time, the Tunnel was the number one club in the world, not only New York,” N.O.R.E. explains. “[With that said], whatever worked in the Tunnel had to work in radio.”
The Tunnel soon became a rite of passage in Hip Hop for any rap artist (regardless of what region they were from) who wanted more street credibility, nationwide exposure and more respect from the east coast, where most of the top U.S. urban media outlets (TV, radio, magazines) and corporate record labels were located. At a time when “getting signed” to a label was still necessary for music distribution and ultimately, success, it was more important than ever to obtain a loyal New York fan-base. Impressing the Tunnel crowd onstage live guaranteed sustaining that fan base and solidifying your position in Hip Hop.
N.O.R.E. expounds further on the hard-to-please Tunnel crowd by explaining that “they didn’t accept just anything.”
“They wanted you to be real onstage. But that’s the music that was being made at that time,” Noreaga recalls.
Choke, who worked with the ’90s public access show StreetFunk TV at the time, recalls shooting the legendary live performances by the likes of Diddy, Hot Boys and Wu-Tang Clan, many of which can now be viewed online at StreetFunk TV’s MySpace page and YouTube Channel.
“I can remember [Funkmaster] Flex getting annoyed by us when we came around with the cameras. He’d be like, ‘Aww, here they go filming! Why y’all filming all the time?’ We (StreetFunk TV) knew the Tunnel era was special. Today you see people watching the videos, asking for footage all the time because they want to relive that moment in time. You will never see performances like the ones at the Tunnel again.”
“To me, the most memorable performance was DMX”, states Javone, who was at the Tunnel during the night that the video for 1997’s break-out hit “Get at Me Dog” was filmed. “DMX really defined that whole ‘Tunnel era’ with ‘Get at Me Dog’.”
That ‘Tunnel era’ was a defining moment in Hip Hop for both fans and rappers. Legendary performances from Jay-Z, Nas and even appearances by R&B stars like Mary J. Blige and the late Aaliyah (hear her and Nas’ “You Won’t See Me Tonight” ) kept crowds of 2,000-plus coming back every week for more.
Courtesy of the Tunnel, now street records and rappers only heard on New York neighborhood mixtapes finally had a mainstream platform. Now, burgeoning emcees of the late ’90s “Jiggy Era” whose names weren’t as universal as Nas, Biggie or Jay-Z had a shot at being seen and heard on BET, MTV and for some, Top 40 radio. Underground songs you’d normally never here as radio singles like The L.O.X.’s “Wild Out” (2001) or Mobb Deep’s 1995 single “Give Up The Goods” became go-to bangers. These songs remain modern-day classics to so many fans that former Tunnel deejay Cipha Sounds paid homage to the club with his comprehensive list of “Top 75 Tunnel Bangerz” for Complex.com back in August 2010.
These “Tunnel Bangerz” would eventually gain commercial radio and TV airplay, meaning fans would no longer have to wait until Sunday night to hear the likes of Big Pun, Mase or Cam’ron.
But was this a good thing? Nevertheless, it was now official that a new era in New York Hip Hop had begun.
CHANGES
It was without a doubt that popularity at the Tunnel could catapult an underground emcee to a mainstream success, just ask Mobb Deep, Ja Rule, DMX, and The L.O.X. And although there were other city clubs that also catered to urban music and its demographic, such as Bentley’s and the 107.5FM-endorsed Shadow Nightclub, none of these catered to underground Hip Hop as accurately as the Tunnel did.
But Sunday nights at the Tunnel would not last for much longer. Constant violence and drug raids, both of which were occurring on weeknights as well as Sunday, resulted in the Tunnel club being padlocked in 1999 under New York City’s nuisance abatement laws. That same year, Peter Gatien and his wife pled guilty to tax evasion charges. In 2001, the Tunnel closed permanently and was sold at an auction in New York City bankruptcy court.
During and after the Tunnel’s heyday other clubs and lounges with a similar musical vibe as the Tunnel emerged in Manhattan. The Tunnel’s Hip Hop-loving crowd found a new home at nightspots like NV and Speed, the latter being similar to the Tunnel in terms of its large size and having no dress code requirement for entry.
“Speed was like the closest thing to the Tunnel in New York at the time. You heard the same hardcore records and had the same crowd but you could tell that clubs were changing,” Javone explains.
After the 2001 demise of the Tunnel, New York City urban nightlife changed. From the dress code to the club atmosphere, urban nightlife began to reflect a more polished “look” which complemented the aspirational and sometimes materialistic message of the era’s hit Rap songs. Street records were still relevant but had now become intertwined and somewhat overshadowed by this new “sophisticated mafioso” image portrayed by the popular rappers of that time. But even in classier, smaller clubs like Cheetah, where entry required button-up shirts and denied sneakers, Timb boots and hoodies, New York City hardcore Hip Hop was still welcome, at least for a short stay.
“Hip-Hop has always been about braggadocio, but what artists bragged about began changing. Hip Hop was being introduced to a different level of worldliness that it have never been exposed to before,” EZ states.
That worldliness was exemplified through Times Square billboards featuring fresh-faced Def Jam rapper Foxy Brown endorsing Calvin Klein jeans, Harlem pretty-boy rapper Mase (alongside Bad Boy’s L.O.X.) rhyming out of private helicopters with superstar Mariah Carey and Nas talking about street dreams rocking a pink three-piece suit paying homage to Martin Scorscese’s film Casino. These moments took place during 1996 and beyond, when Foxy, Nas and Mase all had chart-topping music (hear Foxy and Jay’s “I’ll Be” ) and were in heavy rotation on both BET and MTV networks. Many other artists who’d paid dues at the Tunnel, which was still open until 2001, could boast similar success as well. It was an exciting time for Hip Hop, where the hardcore sound was experiencing immense mainstream success without being watered down and artists were profiting more than ever. Although many Hip Hop purists complained that popular artists of this late ’90s era focused too much on materialistic and violent subject matter, no one could deny the quality of music and rhymes being made during this time and the balance in Hip Hop that was present.
If you didn’t enjoy the designer fashion-laced raps of Foxy Brown and Lil’ Kim, you had the intense, witty lyricism of femcees like Philadelphia’s own Bahamadia and Lauryn Hill. Didn’t like the glossy, champagne raps of Bad Boy’s Mase? Then you could always pump the grittier Brooklyn sounds of Black Moon and its ever-talented Boot Camp Clik crew. The choice was yours; you could get with this or you could get with that. And don’t forget ’80s rap pioneers like Kool G Rap and LL Cool J (his “Doin’ It” single was a Tunnel staple and #9 on the Billboard 100), who remained relevant due to their musical collaborations with the new school rappers of this ’90s “golden era.”
The time was reminiscent of the ’80s golden era, except rappers were now controlling corporate boardrooms as well as the music charts, evidenced by the likes of new moguls such as Roc-A-Fella Records’ Damon Dash, No Limit Records’ Master P and Cash Money Millionaires’ Ronald “Slim” Williams and his brother Brian “Baby” Williams a/k/a Birdman.
At the forefront of this “jiggy” era was the ubiquitous mogul Diddy, b/k/a “Puff Daddy” at the time, and his Bad Boy Records stable of artists. With no shortage of talent on deck, Bad Boy Records became synonymous with creating infectious rap and R&B dance hits that were club staples. Songs like “All About the Benjamins” (featuring a pre-D-Block L.O.X) and both Biggie’s “Hypnotize” and “One More Chance/Stay With Me” became huge in the Tunnel while enjoying mainstream success in the form of a Grammy nomination (“Hypnotize”)and RIAA platinum certification (“One More Chance/Stay With Me”).
Though to some Bad Boy Records’ claim to fame was being the home to slain Brooklyn Rap great the Notorious B.I.G (who we tragically lost in 1997), Bad Boy’s sound had now become the (un)-official counterpart to the post-Tunnel era club scene, which the label embraced. Bad Boy artists like Black Rob, Mase, Shyne and even Diddy followed in the footsteps of B.I.G. and continued to perform at the Tunnel until it closed, while enjoying mainstream TV and radio airplay. Along with the success of Bad Boy as a musical empire, Diddy epitomized the “celebrity music mogul” of the ’90s with his profitable business ventures (the Sean John clothing line and Justin’s restaurants), a 1998 cover story in Essence magazine as well as a high-profile personal life that included private jets to tropical locales-with then-girlfriend, actress Jennifer Lopez. Hip Hop music magnates like Jay-Z, Dame Dash and Jermaine Dupri also boasted similar lifestyles, and just like Puff Daddy, had all garnered a street following at the Tunnel earlier in their careers.
Now, as Hip Hop became more accepted by the mainstream via TV and radio airplay, the media gained more control over dictating what songs were hot. As a result, music videos became glossier and star-studded, filled with celebrity cameo appearances, big-budget wardrobes, unique props and special effects. Nightclubs were now replaced by video countdown shows, like MTV’s Total Request Live (which aired in 1998) and BET’s 106 & Park (began airing in 2000) for artists to premiere their new songs in the form of music videos.
Rappers, underground and mainstream, were still making dope street records, performing in clubs and New York City’s nightlife scene was at its peak. With all of the profits being made from record sales, promotional appearances and various endorsements, rappers were all over New York City’s nightlife scene from 1996-2003, spending and spreading their newfound wealth and status as top-selling artists and next-generation music biz tycoons.
Although the Tunnel club remained open during this “golden age”, the days of nightclubs being the sole breaking ground for new Rap music were now over. Radio and TV airplay now dictated what songs were pre-determined “hot,” leading many to believe that resurrecting the “pay-for-play” payola practices that existed in popular music as early as the 1940s had come full circle.
“Palms get greased and that does make it harder. But [payola] was here before we were here and we still broke through so you can’t totally blame that,” Havoc explains. “[Payola is] here to stay but good music will always cut through the red tape.”
With the “music business” mindset, instead of the streets, infiltrating and at times, fueling the creative process for making Hip Hop music, artists began to care more about money and record sales than creativity, talent and content. Even the process of making an album shifted.
“During and before the ‘Tunnel era’, the idea when you made an album was to have different creative concepts and draw us into your world,” recounts EZ.
“There were rules to making music in the 80s and even the early ’90s era,” he continues. There was integrity and this affected an artist’s approach to making music.”
After the both artists and label executives witnessed the instant, massive success of The Notorious B.I.G’s posthumous 1997 album, Life After Death and Tupac Shakur’s 1996 release, All Eyez on Me (both of which are double discs), droves of new rappers from coast to coast abandoned their own style to imitate what they believed was the “formula” for making a “hit” album. That album formula consisted of including several songs that would cater women and mainstream America in the form of a “club” song and/or “radio-friendly” song and a designated number of songs that catered to an artist’s core Hip Hop fanbase.
Whether intentional or not, the “formula” worked, resulting in consecutive hit singles and chart-topping record sales for rappers that followed 2Pac and B.I.G. Now record sales and Top 40 charts replaced lyrical and musical talent as the measuring standards to determine who deserved to be crowned “the best” in the Rap game.
As an indirect result of the Tunnel nightclub scene, east coast Rap exploded and its influence saturated the entire music industry. New York was experiencing its second and final “golden era”, except this time around rappers had graduated from public housing park jams to 106 & Park. And as Middle America accepted the likes of Jay-Z, Lil’ Kim and Puff Daddy into their homes, a demand for a different sound was growing while another was slowly losing ground.
ALL FALLS DOWN
The “Tunnel era” lasted from 1994-2001. While most were sad to witness the end of an era, many understood why its demise was inevitable.
“People got tired of the violence. If you gotta fight, fight, but respect this as our sanctuary. This was all we had,” says Havoc.
In attempts to keep the violence associated with hardcore Hip Hop out, New York’s club landscape became completely more upscale than ever. Entry now required a dress code as well as ordering “bottle service” (bottles of liquor at exorbitant prices in exchange for guaranteed entry).
The Tunnel nightclub had become only a memory. In New York City, small nightclubs with business casual dress codes had become the norm for urban music industry events and parties. Despite smaller venues, violence and drugs were still part of the club scene, but on a much smaller scale compared to the days of the Tunnel.
By the year 2001, New York City had endured a fatal terrorist attack on the World Trade Center, ended a deadly Rap coastal war and watched a feud between two of its greatest living legends, Jay-Z and Nas, culminate since its subliminal start on wax in 1996. Combine that with the mournful deaths of 2Pac and Biggie, declining record sales plus illegal music downloading and to say the least, Hip Hop had experienced a tumultuous seven years by the end of the ’90s “Golden Era”.
Accusations of payola against radio stations and record labels were federally investigated while beef within Rap circles everywhere escalated to an all-time high. And the New York rappers that were still alive were all too busy fighting for a title (“King of New York”), that some say no longer existed.
As the lack of unity prevailed among New York rappers and new styles of rap emerged from the south, midwest and Gulf coasts, New York and east coast Hip Hop fell into the early stages of its slump around 2003. Exactly how this slump occurred and if it still exists today is an oft-debated topic in the Hip Hop community since it began, but logical explanations and realistic solutions are few and far in between the opinions that abound.
Aggressive supporters of New York and the overall east coast believe a Rap slump does exist and most tend to blame it on southern Rap’s popularity surge around 2003. For years, fans and media have criticized the south for “dumbing down” traditional east coast Hip Hop with catchy dance tunes that emerged from southern Rap music sub-categories such as “Crunk”, “Snap” and in recent years, the Auto-Tune trend.
Others cite New York City rappers’ lack of unity and refusal to work with each other as the main reason why the demand for New York hardcore Rap continues to decline. Rumored promises of a joint album from the likes of Nas and AZ and a Fugees’ reunion album have gone from being actual possibilities to just wishful thinking left fans and the media alike. And judging by the vast career success Queens’ rapper 50 Cent has had using beef (real or imagined) as a marketing tool, why would anyone want to unite? In today’s rap world, unity doesn’t necessarily sell units.
“Yes, there is an New York City Rap slump,” declares Choke No Joke. “There’s no unity. [New York rappers are] fighting for a crown no one deserves.”
Depending on whom you ask, some would say the battle for the “King of New York” ended with the 1997 death of rapper The Notorious B.I.G. and that the argument of who is New York reigning Rap king hasn’t kept Rap in a slump. Some argue that hardcore New York Hip Hop does still exist, just not within the mainstream, due to commercial Hip Hop’s domination of pop culture media outlets and nightclubs.
“The industry is changing the mechanism for distribution. There has to be some kind of evolution to go along with that. And if street life is a major part of your style while street life is still relevant in America, it’s not paramount anymore. Because now people see there are other options. That’s what affected the demise of the ‘street records’ – there’s a lot more sophistication and aspirations going on from the listener as well as the artist’s perspective,” explains EZ.
Some people also agree that “street rap” is not as relevant as it used to be, since ’90s “Golden Era” Rap fans have matured. Even some rappers agree that since the demand for street Rap has decreased, so have the outlets.
“When the Tunnel closed, it affected the inspiration to create because there was no longer a mainstream outlet for those records,” remembers Havoc.
“We don’t have the Latin Quarters, or Speed, or the Tunnel anymore so we’re forced to make certain records (to be commercially recognized),” N.O.R.E. explains. “But I still have that ‘Tunnel vision’…When I make records I still visualize and say ‘this shit woulda worked in the Tunnel’, especially when I make a club joint. I got a record out now, ‘Nutcracker’ that would be a Tunnel banger.”
“What traditional street dudes are doing now is they’re merging both lifestyles, which makes a difference. The Tunnel era and the ’80s were both about breaking real street records and that’s the big difference between music then and music now,” states EZ.
Regardless of the cause of the slump, the Hip Hop community can all agree that east coast Hip Hop is a far cry from its heyday at the Tunnel nightclub. And while they haven’t been Rap’s dominating force for the past decade, New York rappers are still carrying and passing the torch. This is evident in the resurgence of sequels to classic 90s albums such as Raekwon’s Only Built 4 Cuban Linx…Pt. II, Capone-N-Noreaga’s War Report 2 and AZ’s Doe or Doe: 15th Anniversary Edition, which hits stores this November.
Some critics don’t blame the south, lagging record sales or even New York rappers for the region’s seven-year downturn. They say that after a near 25-year reign as Rap’s sole influencer it’s only natural for New York to be on the decline.
“I don’t think New York is necessarily down, we just weren’t as stable as we thought. We bouncin’ back, though,” says N.O.R.E.
But with today’s popular music sounding more “Hip-Pop” than Hip Hop, should the hardcore New York Rap artist call it quits? Havoc of Mobb Deep disagrees.
“If you can make your name bigger than your music then you’ve accomplished something. Once you have carved your name, no one can ever deny that,” he asserts.
And will there ever be light at the end of the Tunnel for New York Hip Hop?
“Always,” Havoc answers without any hesitation.
“We have to believe in that. If I start believing anything else, then that will become my reality.”
Danielle Stolich is a Pittsburgh-born, New York-based freelancer whose work has been published in The Source magazine and AllHipHop.com. Currently Danielle is putting the final touches on her own graphic novel and blogging at www.outoftowngirl.com.
The Tunnel Documentary (Trailer) – Produced and Directed by Choke No Joke
Great article. However, the clubs that continue to kill Hip-Hop are those such as SL, Avenue, Lavo, Provocateur, and all the hipster places (Don Hills, LeBain, Kenmare) choose to be real to their following and play dope rock and roll etc. All music in mainstream, big bottle service clubs is either whack top 40 or house music. Hip-Hop needs real hot spots again… venues that attract high quality crowds and are based around old school hip hop, funk, soul, and the new stuff that’s great.
Great article. However, the clubs that continue to kill Hip-Hop are those such as SL, Avenue, Lavo, Provocateur etc. All the hipster places (Don Hills, LeBain, Kenmare) choose to be real to their following and play dope rock and roll etc. All music in mainstream, big bottle service clubs is either whack top 40 or house music. Hip-Hop needs real hot spots again… venues that attract high quality crowds and are based around old school hip hop, funk, soul, and the new stuff that’s great.
Aye.. this is a real good article. But
When will NYC & the East Coast rappers/artists figure out music has transformed.
They say that after a near 25-year reign as Rap’s sole influencer it’s only natural for New York to be on the decline.
Hip-hop culture may have originated around those parts but it has evolved and moved. Down South RUN IT NOW. Wayne, Rick Ross, Luda, TI, Gucci, Jeezy, Plies then throw in ALL THE DANCIN, FUTURISTIC/SWAG… & its easy to see hip-hop is CLEARLY more than just lyrics (sorry)but its’s about embodying a persona that either goes against the grain or stands out whether you like it or not. The game has changed; the industry has changed; people’s musical taste has changed; & for some reason the countless Wayne & Gucci mixtapes have turned ears & heads to the South.
Music BANGS down here & all that sampling & extra stuff #not hot in these streets. We dont chicken noodle soup or Harlem shake, we Swagsurf & stay all the way turnt up. & Its always been like that but now the South is getting its recognition.
If it aint scarface, kast or jeezy i aint fuccing with it. all that wakafloka shit is cool in the club but its mindless jabber about money hoes and clothes anywhere else. it aint making me better as a person. i cant relate to it. its not real its real dumb.
Fuck. That was a fantastic read. Thanks DX!
dx ain’t write that shit, read what they said about the writer at the end of the article.
nobody on dx staff is smart enought to write like that
Thank you so much for the love and support! Thank and support DX for allowing the platform for a story like this to be heard! DX is the realest-kudos!!
There’s great music coming out of newyork, but there has to be an avenue. They will never get it back like the mid 90’s, but there is so much overlooked NY bangers that people could get exposed if there were more spots that displayed that raw talent, instead of some corparate types trying to dictate whats hot and influence the culture.
It’s not weather it’s too street, the street created it in the first place and there’s room for more hardcore NY rappers to be successful
Whats wrong with rap…the culture has lost it’s inner soul
This was a great article.
Great article.
NYC culture sucks now because New Yorkers don’t even live in NYC anymore! Its all Europeans, Long Island, NJ, and randoms from all over the country and the world who have taken over. Gentrification has ruined culture.
Long Island is a Part of New York…so what are you saying??..public enemy,Rakim,EpMD, Mariah Carey,Ashanti,Busta Ryhmes, LL Cool J,and Chrissete Michelle and Dela Soul have all came from Long Island Ny.If you actually looked at a map of the state you would see that Long island is actually a bigger part of N.Y then the city area is.
I am speaking of rich, spoiled, mainstream youth that venture into NYC and perpetuate the bullshit by clouding the city with their crap. Hence why all this shitty house music has taken off. Long Island in itself is NY but the Long Island of the 80’s and 90’s that impacts the city is very diff than the Long Island of the 00’s and beyond that are destroying the city’s culture. If you cannot understand what I am referring to, you aren’t a New Yorker or have lived here long enough to comprehend the difference.
i’m actually from Long island and have lived all over the state of N.Y…sounds like you saying that long island doesn’t have it anymore…The Long Island Music Awards is on November 16th…I suggest you look into that…theirs a movement starting out here that your not aware of…you wanna listen to some good hip hop music from beyond the boroughs??.check out D.A The Future,Lamborgini Doughboy,Reco “Young Cheeno”,Kemizt,Cris Karva,L1,and Type Ill. Yancey and Naia are 2 good singers from L.I…and those who i listed are just my top favorites…the list goes further then that. They wrote both in the source and xxl that Long Island might just become the next area of N.Y to bring the state back to Dominance…and look out for upstate as well..niggas don’t even have a clue about whats going on up there in the 518 capital region..Marvalus,Rocka Boy,Young Niss..Chuka Baby..Remember these names my dude cause i gurantee you that you will hear about them again…its only a matter of time..Just because the 5 boroughs and the city is dry doesn’t mean the rest of the state is…when people think of N.Y they always refer to the city only and they forget that the 5 boroughs is only but a small portion of the state of New York.
I am not speaking about Long Island music or hip hop heads, but Long Island kids who come from spoiled backgrounds infesting NYC. Very different. Their tastes are all ostentatious, house music loving, and no style. They try and jock anything that is “city” yet they ruin it with their own touch.
Thank you, I enjoyed that perspective.
new york fell off soufh run ya nikkuz now and for eva .next come the midwest chevy caprice boyz,then them gangbanging locos from the West coast,east coast stay last…..burrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
LEARN TO SPELL.
Shut the fuck up and go back to school faggot, hip hop started in new york, fuck all the simple ass dick ryders you listen to, South rappers gotta be the dumbest motherfuckers alive, with there fisher price flow and lyrics, grow the fuck up pussy, by the way your mom says hi
AYE WATCH IT…NOT ALL THE SOUTH IS BAD…UGK OUTKAST..MAYBE LUDA AND TI….CURRENCY, Z RO, AND FEW MORE EVERYBODY ELSE IS GARBAGE
this article was fresh – and NYC still got good artists coming out – some are transplants but NYC brings out ya hustle – ya might as well be considered a New Yorker if ya assimilate that hustle
an btw: Homeboy Sandman might be the most original artist in the game right now!!! Fresh out of Queens
But not enough buzz. It’s like nowadays u gotta come up with a 100 mixtapes and maybe 5 albums and then we gon hear u 4 real.
Indeed re: Homeboy Sandman. You might be interested in our ongoing series “5 Reasons Why NY Hip Hop Doesn’t Suck” (HS was our first “reason”) and we highlight other reasons on a monthly basis, that help those who might doubt the continued dopeness in the NY area..
one word….slaughterhouse
Slaughterhouse…the group?? True! but yo I bet they shit’ll be pushed back by Em (when he signs them) & Dre until they are told to feature some T-Pain & Lil’ Wayne on there 4 some Pop-Radio-auto-Tunes bullshit. Oh, plus Marshall will tell ’em to write a full album talkin’ bout they kids & beefs with moms, ex-wives or girlfriends.
It’s not about NY but that head nod, boom bap sound and ill lyricism. If your shit too powerful it gets no real play on radio or anywhere. But all praises due to people like jay electronica
To these youngsters harcore rap with ill word play is wack because it ain’t in the top ten. They want that bling while as little kids back in the 80/90s we were deep into the music and bought those hot records to be the first to chek it.
Nowadays it’s all money and big business but the game is dying all the same
touche dx
I’d really love to see the fall of this IGNORANT southern garbage. Gotta love a few of the cats out there, Scarface, T.I., the old Three 6, Young Buck, but so many lames out there it’s just too easy to pick on the south.
NY has so many problems, which are not mentioned in this article. First your production does not exist, swiss beats is one of a few producers who anyone could name that is actually “working” right now, and he honed his skills in ATL. Producers kraft styles and control the game, NY has no one to go to for beats, you guys are so far behind that this trend is now gone and people are now using anyone who can get the job done. Anyone with a deep NY accent is disqualified instantly,as noted people outside of NY hate that. And surprise surprise, all of these artist that come out of ATL, Wacka, Travis Porter, Roscoe Dash, etc….. all come straight out of somebodys club and DONT start with payola!!!! THE CULTURE HERE IS TO DANCE!!! thats something that NY has yet to overstand about this area. I could go on and on, the west coast has the same issue NO PRODUCTION, and no fresh and new artist, I cant name 5 new rappers from the NY area…maino, vado, then I’m stuck, how can you guys get back in the game with only those two, be honest, you are nowhere near to even being in the conversation for hottest region, its not even close…
Yeah the New York 90’s Hip Hop scene was FIRE, as was the 80’s, so it is fair to say what happened to the music game as it relates to Hip Hop? Ummmm the lack of unity in Hip Hop perhaps, and a lot of dumbing down lyrics and pretending to be something they weren’t to fit in is perhaps the blame to the lost of the Title I am Hip Hop. SMH IDK, but I do know we need a movement that will teach our youth because they are following videos like it is the Gospel.
Hip Hop started in New York (The Bronx), & will soon come back home, and be at its best again. Music in general isn’t like it use to be, PERIOD!
It is time artists up their story telling game within the message, and become a show stopper with words to remember on wax (digital wax now LOL), and then NYC will be back on top (and of course it will take loads of creativity), but I do believe we can take it back again. {{{{BROOKLYN Stand Up~My hometown}}}}
What I am interested in is good music! Personally, I don’t care where it comes from as long as I can understand it and it has a message to lead our people (HUMANS who are listening) somewhere besides on the ignorance express train to la la land, I am just saying a lot of the artists are intelligent, but perhaps they are still dumbing their music down for the masses and perhaps now the masses are more intelligent (having grown up on Hip-Hop) than you think and seek more from an Album/CD/Downloads than just beats. Do artists have anything to say anymore worth listening to and purchasing?
Does anyone make music (Hip Hop) for the love of it anymore?
Great article, I also write about Hip Hop in its beginning stages, so it is time I up my writing game too. Keep posting, I enjoyed your article, and the research that went into this piece. As I love great music, I adore excellent well crafted words on digital pages.
From one WRITER to another WRITE WELL, & keep us informed!
Dwritewell
Hi Daphne,
Thank you for reading! It is much appreciated!
I enjoy the comments-they are very insightful, especially yours! From one writer to another, stay blessed!!
Danielle
NY has so many problems, which are not mentioned in this article. First your production does not exist, swiss beats is one of a few producers who anyone could name that is actually “working” right now, and he honed his skills in ATL. Producers kraft styles and control the game, NY has no one to go to for beats, you guys are so far behind that this trend is now gone and people are now using anyone who can get the job done. Anyone with a deep NY accent is disqualified instantly,as noted people outside of NY hate that. And surprise surprise, all of these artist that come out of ATL, Wacka, Oj, Travis Porter, Roscoe Dash, etc….. all come straight out of somebodys club and DONT start with payola!!!! THE CULTURE HERE IS TO DANCE!!! thats something that NY has yet to overstand about this area. I could go on and on, the west coast has the same issue NO PRODUCTION, and no fresh and new artist, I cant name 5 new rappers from the NY area…maino, vado, then I’m stuck, how can you guys get back in the game with only those two, be honest, you are nowhere near to even being in the conversation for hottest region, its not even close…
well, then ur having a case of revisionist history…I dont know if you ever been to the tunnel but Big L wasnt something that was bumping regularly if at all. Big L was a tremendously talented artist but he didn’t get his credit until after he died. People knew of him but he was never mentioned with the elite until after his death. Who knows perhaps if he lived and the Rocafella deal happened, L would have broke through.
because most new yorkers dont support new york rappers they like whoever is hot no matter how wack they trust im from Harlem n have friends who listen to evrybody but their local artist exception being nikki ( and a lil support 4 Vado and French)
I personally know the author of this article, and she is one of the biggest Big L fans out there. I am very sure she didn’t leave him out on purpose.
When the West Coast sound blew up, it really damaged the East. Lyrical credibility aside, music is about trends and cycles, not about who has the most skill. While an old school DMX or Mobb Deep could spit flames, today, people don’t care. They want up tempo sounds, not grimey beats that sound like they were recorded inside a paper bag. That’s just the way it is now, so NY, LA, rappers both have to adapt and make music that will reflect today’s trends, not yester year’s.
media consolidation killed the outlets. just like bank consolidation killed the economy. now proposed anti net neutrality legislation threatens to kill the internet. it doesn’t matter whose dope when 5 companies own all of the radio stations in the country.
Maybe ppl need to realize/accept that maybe, just maybe New York is NEVER coming back. at least not in the form it was before. maybe hiphop is dying slowly just like many genres before it. who said hiphop would be an exception to the norm.
New York has contributed immensely to the history of music through hiphop. Maybe we should just let H.E.R go and rest in peace?
I’m not saying stop listening to hiphop, but how many great hiphop albums (hell songs) have there been in the past 5-10 yrs? very few. The genre has faded. Instead of lamenting maybe the youth should be creative and come up with a new innovative sound instead of people constantly mourning and getting stuck in one place.
By the way, good article. I remember reading great articles like this in The Source.
Hip Hop will live in our hearts, if SHE wants to come back she will. We just have to let HER go.
Final Word: NY will never die, its too full of creativity. it will come back in one form or another, maybe just not in the hiphop form this time.
Thank you so much! That is the ultimate compliment because I grew up reading the Source and had the chance to write for them once before. This article touched so many people and Im so happy DX allowed me to share this perspective with the world. Thank you.
First of all, an extremely well written article. This type of journalism is so refreshing.
At BirthplaceMag.com, where we strive to thoroughly document and advocate New York area hip hop, we generally agree with the author’s suggestion that “hardcore New York Hip Hop does still exist, just not within the mainstream, due to commercial Hip Hop’s domination of pop culture media outlets and nightclubs.” We believe not only that good “hardcore” hip hop still exists in NY, but good “progressive” hip hop exists in NY, neither having “died,” but certainly has been buried due to those factors, among others such as overall market saturation, corporate control, etc.
We believe it is important to realize that the rap music landscape since the days of the Tunnel has changed so drastically, artistically and economically, that there is no “going back,” rather, a constant “moving forward” in the NY-area that simply isn’t obvious on the surface.
As “aggressive advocates” for the NY-area’s continued hip hop relevancy, we do think that the shift in the music business, the internet, and the self-serving hope that media outlets like ourselves, will help cast a light on this relevancy.
As easy as it is to say that the “genre has faded,” which can certainly be argued, it may just be that there has simply been such an explosion of alternate dialects that have changed the overall language of rap music, but it does not have to mean that a purist voice, or a NY hardcore vibe, or progressive hipsterish hip hop is not all very much alive and well, and can be found by those who take the time to look.
Great Read.. Love from Africa.
This was a great read. Very Good Job Danielle and Hip Hop DX!
The East didnt fall off. RADIOS DID!
Stolich,
You did your thing girl, great piece, nice insights. I never had the pleasure of visiting the tunnel, but I damn sure do miss the Golden Age of Hip Hop.
Mr B! Thank you so much for taking a moment to read my article! 🙂 I appreciate the support so much:) Glad that there are still Hip-Hop heads out there like us and so many others:) thank you.
Great article Dani!! I see you’re still hip-hop!!! Its spawning a great discussion between me & my mans. Very insightful, and basically says it all.
I think when it all boils down to it, the lackadasical, trendy approach that was early-mid ’00s left a stale taste in fans mouths. On top of the beef, the drama, the politics of it all. Thats why the South broke through, because it was something fresh. In the end, great music will always prevail, and as long as you constantly try to outdo your own works, you will find a prominent or stable market.
http://www.primevidaent.com http://www.wsctworldwide.com http://www.theamarigroup.com @Primevida @DJEEZS @WSCTRadio @theamarigroupâ€
Great piece Dani!
I have never been to the Tunnel, but through your writing, I was able to get a glimpse of “what was”. This nostalgic article took me back to a time when music was crafted and artists took pride in what they gave their fans. You are a great writer. Thank you for sharing your talent.