Tonight (April 13), Kobe Bryant will play the final game of his historic 20-year NBA career. This comes after winning five championship rings and tallying over 33,583 total points. Hip Hop loves a winner and the Lakers shooting guard represented to the fullest. Everyone from Lil Wayne, Kendrick Lamar, The Game and Rapsody have given praise to one of the most talented athletes to walk the globe. Except when it comes to his short-lived rap career.
Once signed to Sony, Bryantâs foray never really forayed. Originally a member of a Philly based group CHEIZAW, of course, the Mamba eventually went solo. This led to a verse on Brian McKnightâs remix to âHold Meâ and even an uncredited guest spot on eventual teammate Shaquille OâNealâs Respect album. Then his debut single âK.O.B.E.â featuring Tyra Banks dropped and flopped harder than a Duke Blue Devil taking a charge. Despite being one of the greatest ballers in hoop history, Bryantâs rap career never reached OâNealâs or even Allen Iversonâs.
Before Kobeâs last game, HipHopDX Editor-In-Chief Justin Hunte, News Editor Soren Baker, Senior News Writer Victoria Hernandez and Senior Features Writer Ural Garrett all discuss #24âs crack at emceeing.
Shaq & Allen Iverson Were Better Rappers Than Kobe Bryant
Justin Hunte [Editor-In-Chief]: Kobe Bryant is retiring after being in the NBA since I had homework. Iâm not a Kobe fan, but itâs an interesting confluence when you start looking at his career arch from the late 90s to now. Heâs been the villain, the hero and one of the greatest scorers of all time. I question how Hip Hop he truly is in comparison to Shaquille O’Neal and Allen Iverson, since we celebrated their induction into the Naismath Hall of Fame last week. Shaquille had a legitimate music career. Platinum (Shaq Diesel) and gold album (Shaq Fu: Da Return), âWhatâs Up Docâ success with The Fu-Schnickens. âBiological Didnât Botherâ was a necessary ode to fatherhood.
Soren Baker [News Editor]:Â He worked with Method Man and RZA on “No Hook.”
Justin: In Allen Iversonâs case, his rap career literally got him in trouble. David Stern threatened to sideline him. Shaq and AI actually went into the rap lane and made noise in a real way. Then thereâs Kobe Bryant who most people might not remember grabbing the mic. He was working with Steve Stoute who wanted to make him the new Will Smith. Looking back at his song âK.O.B.Eâ featuring Tyra Banks. Iâm personally glad, his rap career never transpired. What do you think about it Ural?
Ural Garrett [Senior Features Writer]: The difference between say Shaqâs career and Kobeâs career comes in who both were working with at the time. Shaq worked with highly respected artists within Hip Hop at the time. He was working with RZA, DJ Quik, Erick Sermon.
Soren: Even Peter Gunz.
Ural: Outside of Steve Stoute, he never really had that besides the ambitions of molding him after Will Smith. Even Will had Nas, Camp-Lo and the likes on his writing team.
Justin: But, Will Smithâs an actual MC, though.
Soren: Heâs an actual rapper and thatâs the critical difference with Shaq who was working with Method Man, RZA, Keith Murray, Warren G and the likes. Kobe Bryant aligns himself with Tyra Banks. Thatâs kind of the difference. Shaq was with the The Fu-Schnickens.
Ural: Could it possibly be because of Kobeâs clean cut image at the time?
Soren: I mean Shaq had somewhat of a clean image at that time. He was a commercial pitchman. If I can recall on Shaq Diesel and Shaq Fu: The Return, I donât think he used much profanity, if any. I believe he made other artists he worked with tone it down as well. Redman and Method Man werenât doing their more obscene stuff.
Justin: Thereâs a great Grantland piece that dove deep into Kobeâs brief rap attempt. Hereâs a quote that describes Kobe in the late 90s and describes what his studio regiment was really like. âWhen he wasnât playing ball, he was recording at the Hit Factory with late-â90s producers par excellence the Trackmasters and their stable of artists, which included Nas, Noreaga, Punch and Words, Nature, and a young scrapper named 50 Cent.â He was in the studio with all the talent in the world. Thereâs another line where Words says about Bryant, âYou could tell he was influenced by Canibus. Kobe had a quality of lyrics. When he got into the cypher, you didnât look at him as just Kobe. You looked at him as a dude that could rhyme and if you sleep on him, you could get embarrassed.â
Soren: I think the embarrassment came when Shaq freestyled and dissed him on stage. That was crazy.
Justin: I just donât believe Kobe Bryant cares about anything but playing Basketball. I donât believe him when heâs talking. I watched Kobe Bryantâs Muse which is the most disappointing ball-tickling piece of propaganda Iâve ever spent an hour-and-nine-minutes watching on Showtime. I didnât believe him when he was quoting Martin Luther King, Jr. after he got caught up in Colorado off of self-inflicted messiness to say it lightly. And I definitely didnât believe him when I watched him rap. I just checked this throwback video of him performing during the 2000 NBA All Star Game weekend. He was doing âK.O.B.E.â for the first time. It sounded like it was the first time he ever picked up the microphone. So when reading Grantland, I donât see what Words was talking about. He doesnât seem nice to me at all. Soren, you saw Kobe perform.
Soren: I went to see Kobe Bryant when he performed at the House Of Blues on Sunset in West Hollywood back in the day. I remember thinking like he looked out of place. Being Kobe Bryant, he had presence, but I think people were confused. Sports fans that were there liked it, but the rap fans that were there out of curiosity were not impressed. In a sense when Shaq debuted with The Fu-Schnickens, people were like âWow, Shaq really held his own on this song.â He wasnât doing the crazy Fu-Schnickens style, but a serviceable job. With Kobe, I donât think that people held him in the same regard as they did with Shaq.
Justin: I just think that Kobe is wearing different outfits at times. I have no idea who this guy really is. I look at Shaq as genuine and authentic. I donât think Shaq cares too much about what his PR suggests he say and not say. Allen Iverson is who he is. These guys were unabashedly Hip Hop. They were authentic to me. Even their playing styles were unique. Thereâs never been a player like Shaq and no-one had a crossover like Allen Iverson. Kobe is always seemed like he was trying to be like someone else, even in the thing that heâs best at. Michael Jordan fist pumped at a 90 degree angle, Kobe Bryant fist pumped at a 104 degree angle. His game is modeled after someone elseâs. No shots or shade, when I think about Hip Hop, I think authenticity. Kobeâs never seemed authentic.
Authenticity
Soren: I think also to some degree, Kobe spent most of his formative years in Italy which made a big difference as opposed to Shaq being in the states. That sensibility is definitely lost. Iâve been to Europe several times. Iâve been there with artists and on vacation. The people there approach rap differently and have a different perspective because theyâre not from the United States. I think Kobe has that outside looking in mentality as well.
Justin: This is something else interesting. I forgot completely about Gary Payton, Jason Kidd and Cedric Ceballos rapping. There was a novelty with rapping basketball players. I think Kobe helped kill it.
Ural: You think part of that kind-of started from Deion Sanders kicking it off with âMust Be The Money?â
Soren: Yeah man. He helped kick it off because he was down with MC Hammer way back in the day and that bridged the gap. During the Hammer era, he brought that flashy clothing and attitude that Hammer had with the pants and âU Canât Touch This.â Deion being a flamboyant athlete worked well with that also.
Justin: You know, I just donât like Kobe. Thereâs a part in me that doesnât inherently want to be a hater. There’s another part of me that just doesn’t care.
Soren: How about this Justin? What in your opinion do you think Kobe was trying to do by getting into rap.
Justin: I think the competitive nature of rap appeals to him. Itâs the way I feel that Eminem is simply an addict. Whether itâs drugs or running 19 miles a day or the wild intricate lyricism, Em canât help but go super hard because heâs an addict. Kobe is just competitive. Heâs going to be competitive in whatever he does. I think thatâs the appeal.
Two, he is of the Hip Hop generation. I donât know anyone who hasnât freestyled in the car drivng down the road or rapped with their friends briefly or jokingly. I can see him trying it. Heâs the hottest player in the league around that time so Iâm sure heâs getting tons of offers. Athletes have been in movies since forever. Eddie Murphy was singing. People cross over all the time. Steve Stoute had a crazy run. He had major success with Nas, The Trackmasters and Will Smith. Heâs one of the hottest industry guys in music at the point. You have a young, good looking kid from Philly. He had friends back in Philly who said he was a good rapper. Some said he rapped like Canibus. They felt like they could have turned him into a hit. I can see it. I just donât believe it, just like I donât believe anything else Kobe does off the basketball court.
Victoria Hernandez [News Editor]: I think thatâs because heâs a basketball player. I donât think heâs meant to be anything else besides that. He told Sports Illustrated: âI donât think Iâll ever find a place for basketball.â Even if you read his retirement poem, it was like a love letter in which he was breaking up with his true love almost.
Justin Do you believe he was genuine when he posted that?
Victoria: I do. I think he loves basketball. I understand heâs not your typical Hip Hop artists probably growing up in an urban community that a lot of basketball players also come from. He gave a cool shout out to Phife Dawg when he passed away. I think the Hip Hop community respects him. Lil Wayne had a Kobe Bryant song.
Ural: Even Rapsody named one of her mixtapes The Black Mamba.
Victoria: Ty Dolla $ign says in one of his new songs âIâm going to ball like Kobe for a very very long time.â He doesnât say Michael Jordan or Shaq, but Kobe.
Hip Hop Loves Kobe Bryant
Justin Thatâs the truth about Kobe. Rap respects Kobe. He comes to kill and is incredible at his job. Wrapping it up. Do you feel like he is Hip Hop? Obviously, if you had Shaq, Iverson and Kobe, I wouldnât look at those three as the same. Do you feel as if Kobe represents Hip Hop?
Ural: I think he represents Hip Hop purely from a competitive standpoint. He represents being the best which is what every rapper wants to be. I think Shaq came off as a rap fan before the art came into play.
Soren: Yeah, I remember The Fu-Schnickens being big in rap, but not music. I remember when he came out with them. Not only did I think it was a great song in which Shaq held his own, I was like âWow, he was rapping alongside The Fu-Schnickens. Thatâs a left field.â
Justin: And, he can break dance. He has a mean windmill. He is Hip Hop.
Soren: I remember back in his era, he wanted to be in rap magazines. He was on Rides and all the rap affiliated or unintentionally related magazines. He really repped for the culture and for those affiliated with the culture. It was important to him. I interviewed Shaq for the New York Times when he had his T.W.Is.M label about the importance of representing rap properly and taking being a music executive seriously. Out here in the West Coast, he got a lot of love for remaking Above The Lawâs âBlaq Supermanâ for instance, plus he worked with Peter Gunz on one of his albums.
Ural: âStrait Playinââ still gets play out here on KDAY. Dare I say a West Coast classic?
Soren: And, itâs Shaq. I would argue, he gets a few more songs played a lot out here.
Justin: Itâs the same thing with Allen Iverson. He is Hip Hop and represented. He is it. Heâs one of the biggest trendsetters ever.
Victoria: They made NBA players wear suits because of the do-rag, chains and stuff.
Justin: Hereâs what David Stern had to say about Allen Iversonâs rap career. This was when he released the track â40 Barsâ as the rapper Jewelz. The monikerâs a little weird to me but, nevertheless, âThe lyrics that have been attributed to Allen Iversonâs soon-to-be released rap CD are coarse, offensive and anti-social. Whatever constitutional rights and freedoms an individual may have, there is no constitutional right to participate in the NBA and I have the power to disqualify players who engage in offensive conduct including inappropriate speech. Allen Iverson has done a disservice to the Philadelphia 76ers, his teammates and perhaps the entire NBA.â That sounds like Tipper Gore to me. Outsider quotes like that are consistent throughout Hip Hop history. There were ministers rolling over rap CDs with Bulldozers. This is straight-up a Hip Hop moment. Then I see Kobe Bryant putting on a shiny rap outfit.
Ural: Itâs because Kobe really dove into the commercial machine first as opposed to Iverson or Shaq took. It was almost as if Kobe needed help.
Justin: I think if youâre rocking with Steve Stoute in the 2000s, you donât have a choice but to go as big and shiny as possible. Itâs the near end of the Shiny Suit era. I donât know how much of that was forced. I feel like he probably wanted to do that, too. Fortunately, that portion of his career ended very quickly.
Ural: Just like Tyra Banksâs music career. They both ended appropriately.
Justin: It was a match made in misery.
Soren: I think Kobe represents a segment of the Hip Hop community. I donât get the sense that Hip Hop shaped his life. I think that basketball clearly did. I think Hip Hop and rap was something that he got into much later in his life. I never got the sense of reading interviews earlier on that he had much of rap culture seep into his being. I think like a lot of people, some people grow into rap or learn about it later. He did and I think the other elements of Hip Hop culture, I donât see him being too influenced by it. I think heâs clearly been around it a lot.
Justin Either way, I think heâs had an incredible career and I think he did a great job in being The Second Best Michael Jordan Of All Time.
Victoria: Even today, Kanye West didnât grow up in the streets of Chicago, but heâs one of the greatest rappers of our time. Even Hip Hop has changed to where Chance The Rapper, Childish Gambino or rappers we wouldnât consider street can still live.
Soren: Thatâs the point I was making. Itâs not necessarily about one being from the streets. Itâs just if youâre authentic. Are you of the culture and did it mean anything to you coming up? Thatâs where I havenât been able to tie or notice that about Kobe. In early interviews, I donât remember him mentioning Hip Hop in that way.
Justin: Are you authentic? Hip Hop starts there. Thereâs Kanye West, thereâs A Tribe Called Quest, De La Soul, Will Smith. There have been a lot of rappers throughout the history of Hip Hop who arenât âstreetâ or âgangsterâ and still successful. Hip Hop is a big tent, but authenticity is still paramount. That comes with the culture. Iâm just not sure that comes with Kobe Bryant.










Of course he is hiphop, you don’t have to be a musical artist to be a hiphop artist. Hiphop is a culture, I do graffiti and tattoo and consider myself a hiphop artist, there are so many elements that make up the culture, remember rapping came after bboying, djing and tagging.
I definitely think he’s “of” the Hip Hop generation. So is Rachel Maddow. That doesn’t make her Hip Hop. There’s nothing wrong with that.
I remembered seeing the Brian McKnight Remix video on BET’s Video Soul for the first time back in the days and I thought Kobe was aight. After that, it was nothing special. I don’t care though. In the end, he helped bring us 5 rings and I can put my K.O.B.E. record on display though no way in hell I want to listen to it haha
It was a popular time for the basketball player-slash-rapper-slash-actor. Kobe’s foray felt more manufactured than the others. You can’t take Kobe’s hoops talent away from him. Just like you can’t give him credit for being a good rapper. I’m a Bulls fan. Always hated the lakers. I’m cool with that. Thanks for the comment.
Smh at this “editorial”….
Its awesome that DX is spending all this time blatantly hating on someone who probably doesn’t even know they exist.
Kobe’s fucking awesome.
Fuck you DX hating ass Hater McHaties
For the record, I think I’m the only hater in the conversation. Thanks for the comment, though.
This dude really thinks Kobe gonna read his bullshit lol no one gives a fuck about what you think about any fuckin thing Justin Kunte
kobe is a cornball. he’s also one of the best players of all times. hip-hop will love him for what he did for the game, especially for people who are born after 1980. he was a killer on the court just like how jay z was a killer on the mic. what they DID was cool. not them personally
Kobe is hip-hop in the sense that he has indubitably influenced the culture even if he was in fact horrible at rapping. Even if he seemed “outside looking in” or somewhat “manufactured,” he still has to be considered a part of the culture based on his influence. In the same way that MJ (who incidentally didn’t give a fuck about hip-hop culture) was a part of the culture. Him growing up in the suburbs and then Italy doesn’t really have any bearing on the effect he had on the culture — as hip-hop is basically all-inclusive at this point.