Pusha T and adidas Originals have teamed up for the short film Bodega Babies in support of the upcoming EQT Support Ultra King Push shoe release.
As described in the YouTube caption, the Bodega is a “place for growth and evolution in all senses; where people buy their groceries, hang outside at night, and gain respect from peers.”
This is adidas’ way of paying homage to the hub of many urban communities and marks yet another adidas venture for the politically conscious rapper. Pusha and adidas have a relationship that stretches back to 2014 when they released their first EQT collab.
The EQT Support Ultra King Push are expected to arrive on November 3.
Check out the shoes and video above.