If you are one to swear by the history books, September is definitely one of Jeezy’s golden month. While a pair of his critically acclaimed albums (2008’s The Recession, 2014’s Seen It All: The Autobiography) hit during the autumn solstice, it also aligns with the time he’s prepping to deliver another LP which typically serves as the perfect stocking stuffer come Christmas time.

Which brings us to the recent announcement of Trap or Die 3. To coincide with the news of the trilogy-concluding project, Pastor Young is rolling out an exclusive line of new merchandise available at with two collections, “The Classics” and “The Snowman,” with more merchandise to be added in the coming weeks and months. To top it off, there will be a giveaway of 100 hats next week via his website, www.JeezyShop.com.

But rollouts are nothing without the music and to satiate his obligations to the streaming services and audiophiles everywhere, Jeezy has a new record in “Let Em Know” that comes off as a self-explanatory staple to his longevity. With one part aligning with fresh Hip Hop, the other portions filling out the trap pioneering qualifications on the select few in Atlanta’s storied history can lay claim to, The Snowman has a new heater that won’t see any melting on his end.