Tyler, The Creator‘s sophomore album cemented his reputation in the Hip Hop circuit, and it has now secured a major accolade that speaks to its longstanding cultural significance.
Released in 2013 via Odd Future Records, Wolf features Pharrell, Erykah Badu, Earl Sweatshirt and many more guest appearances.
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The 18-track project sold 89,000 copies in its first week and even debuted at No. 3 on the Billboard 200 list upon its release.
On Sunday (May 26), Chart Data reported that the LP has surpassed over 1 billion streams on Spotify a little over a decade after its release.
Tyler, The Creator's 'Wolf' has now surpassed 1 billion streams on Spotify. pic.twitter.com/rvF3vpngu2
— chart data (@chartdata) May 26, 2024
In HipHopDX‘s 4/5 review of the album, Jesse Fairfax wrote: “No longer reliant on shock value to carry him, Tyler, the Creator has thrown a series of curveballs putting his craft first and foremost with Wolf. The album follows the story of its lead character shunned at music camp for being different (a theme reflecting Tyler’s struggle to be taken serious in Rap), ultimately winning the favor of his nemesis Sam’s girlfriend Salem.
“Similar to a stage play of sorts, Tyler makes songs from the perspectives of both Wolf and Sam, perhaps tying both to different parts of his bizarre artistic personality.”
In other news, Tyler recently launched a new line of shoes with Converse as their ongoing partnership enters its next phase.
The footwear and apparel company has once again joined forces with the California native’s Golf le Fleur brand to rework their classic Chuck 70 low-tops into four new designs. Whereas all items features the same print — pixel blocks scattered like leopard spots — they are being offered in the following colors: green; pink and red; white and blue; multicolored.
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Each pair was listed for $120, and they have all sold out already.
“Tyler is a fan of the Chuck 70 ox, and we originally created multiple versions of the camo print for him to wear for personal use,” design director Matt Sleep wrote in an email to Fast Company. “He wore a pink pair of the camos publicly, and there was such interest in the style that we approached Tyler about opening up four colorways to consumers. He said yes.
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He added: “Often within this partnership, the styles we release to consumers are an extension of Tyler’s personal style, creativity, and curation at a given moment in time. That’s partly, in my opinion, how he’s built such a loyal following—consumers want to tap into his creative world and have a piece of it.”
