Tyler, The Creator has launched a new line of shoes with Converse as their ongoing partnership enters its next phase.
The footwear and apparel company has joined forces with the California native’s Golf le Fleur brand to rework their classic Chuck 70 low-tops into four new designs. Whereas all items features the same print — pixel blocks scattered like leopard spots — they are being offered in the following colors: green; pink and red; white and blue; multicolored.
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Each pair was listed for $120, and they have all sold out already.
“Tyler is a fan of the Chuck 70 ox, and we originally created multiple versions of the camo print for him to wear for personal use,” design director Matt Sleep wrote in an email to Fast Company.
“He wore a pink pair of the camos publicly, and there was such interest in the style that we approached Tyler about opening up four colorways to consumers. He said yes.
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He added: “Often within this partnership, the styles we release to consumers are an extension of Tyler’s personal style, creativity, and curation at a given moment in time.
“That’s partly, in my opinion, how he’s built such a loyal following—consumers want to tap into his creative world and have a piece of it.”
The new team effort arrives less than a year after their last collaboration, which also sold out soon after its release.
Tyler hyped up those shoes over the summer of 2023 by sharing a trailer prior to the drop. Directed by the multi-hyphenate himself, the clip centers around a disgruntled fisherman bringing a sack of sneaker soles to a chef, who isn’t impressed with the batch but does what he can to cook up the Golf Le Fleur x Converse GLF 2.0 finished product.
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The Los Angeles rapper posted the trailer to Instagram, following which he received stamps of approval in the comment section from DJ Drama, Gashi, Tyla Yaweh, Wayno and many more for a job well done.
The GLF 2.0’s were offered in two colorways — “Oil Green and Bison” and “Curry and Copper Tan” — and featured a remixed Converse logo license plate on the heel.
