JAY-Z and Roc Nation’s alignment with the National Football League has undoubtedly caused a flurry of controversy. But, Hov’s mission is to somehow make it better.
To support that initiative, Roc Nation and the NFL have announced Rapsody, Meek Mill and pop singer Meghan Trainor will serve as the inaugural Inspire Change advocates for the 2019-2020 season, which includes a free concert in Chicago’s Grant Park on September 5.
As part of their partnership — which has drawn both criticism and support from Jay’s peers — the NFL and Roc Nation are launching Inspire Change apparel as well as a Songs of the Season campaign. The apparel will be used to fund Inspire Change efforts across the United States.
According to a press release, the key elements of the Inspire Change initiative are education and economic empowerment, police and community relations and criminal justice reform, something Meek has been buried in since his April 2018 prison release.
Meanwhile, the Song of the Season campaign is intended to highlight both established artists and emerging artists across all genres. Selected songs will be woven into NFL promos each month, with song debuts planned for in-game broadcasts. The proceeds will also go to Inspire Change.
The aforementioned free show takes place during the NFL Kickoff Experience. Following the event, fans can stay at Grant Park to catch the NFL Kickoff Watch Party.
Rapsody — who just dropped her HipHopDX 5.0 star-rated album EVE, is hosting an Inspire Change Speed Mentoring Session at BBF Family Services on September 4. Young men and women will be given a chance to receive mentorship from community leaders, Roc Nation, the NFL and more.
A portion of both Meek and Trainor’s performances will be featured in simulcast coverage of the 40-minute pregame show from 7:30 – 8:10 p.m. EST on NBC and NFL Network.
Yo this is dope, the NFL bout to cake off controversy! Capitalism at its finest, there’s always opportunity to make dough!
I gotta get my ideas together!
Wasn’t Meek one of the guys criticizing Travis Scott for performing at the super bowl? I dont understand what Jay Z sees in Meek.
$10K says meeks dumbass is back in jail on some dumb shit within the next 12 months
Why the Fuck does the NFL bother? Let these bitches cry about the police. The NFL employs a ton of black people; that’s enough. Now they have to ruin football and make the SJW idiots a part of it? Lol talk about killing your brand.
It’s called corporate/social responsibility, all the big corporations do it. You get tax breaks from it too. It’s dope!
What do you want the NFL to do? Make legislation for racist cops?? Give Kaepernick a contract?? Give black people reparations?? Inspiring chance and unity is a great initiative.
Why does the nfl need to change lol it’s a friggan sport stop making it political it makes no sense. And u famous athletes are nothing but an athlete u mean nothing to the world
You do know the NFL is not in anyway related to the United States government right?